AdAmigo.ai, a Triple Whale alternative for running your ads, not just measuring them

AdAmigo.ai runs your Meta and Google ads for you, where Triple Whale reports on them. AdAmigo.ai designs the creative, builds the campaigns, manages the budgets and optimises the accounts on its own or with you approving each step. It also works for lead generation businesses, which Triple Whale does not, since Triple Whale is built on Shopify and ecommerce data.

Triple Whale is the stronger product for measurement. First-party attribution through the Triple Pixel, multi-touch attribution, marketing mix modeling and incrementality testing. If you want to know what is working across every channel you run, that is what it is for.

So the split is simple. Triple Whale tells you what happened. AdAmigo.ai does the work.

Try AdAmigo.ai free

AdAmigo.ai or Triple Whale: which should you pick?

Pick AdAmigo.ai if the problem is that nothing is getting done. Creative has not been refreshed in six weeks, campaigns are structured the way they were in March, budgets sit where you last left them. Or if you are not ecommerce, in which case Triple Whale will not work for you at all.

Pick Triple Whale if you already have someone buying media and what you need is better numbers to point them at. You run five channels, you cannot tell which is pulling its weight, and you want a measurement layer to settle it.

Run both if you are a larger Shopify brand. They sit at different points in the stack and most of our customers who came from Triple Whale kept it.

The brands that switch to us usually say the same thing. The reporting was good. Somebody still had to act on it, and nobody had time.

What is Triple Whale, and what does it cost?

Triple Whale launched in 2021 as a real-time dashboard for Shopify brands and grew into a full ecommerce intelligence platform. The main pieces:

Triple Pixel. A first-party tracking pixel that builds an identity graph across devices and sessions, feeding their multi-touch attribution.

Dashboards and analytics. Revenue, MER, ROAS and profit in one place, plus creative analytics, product analytics, and cohort and lifetime value analysis. Higher tiers add BI tools, custom dashboards with SQL, and a managed data warehouse.

Compass. Marketing mix modeling and incrementality testing, including Lighthouse.

Sonar. Sonar Send enriches email and SMS flows. Sonar Optimize pushes enriched conversion data back into the ad platforms.

Post-purchase surveys. Ask customers directly where they heard about you, which catches what no pixel can.

Moby. Their AI layer. Conversational analytics, anomaly detection, and more recently execution through Moby Media Buyer, which can create and publish ads.

Pricing. Four tiers priced on your store's annual GMV: Free, Foundation, Automate and Enterprise. The free tier covers Triple Pixel tracking, first and last click attribution, channel performance, ChatGPT brand mention tracking and Moby Chat. Full pricing table further down.

AdAmigo.ai vs Triple Whale: feature comparison

Why choose AdAmigo.ai over Triple Whale?

Lead generation, not just ecommerce

AdAmigo.ai

Triple Whale is built around GMV. AdAmigo.ai is built around whatever your conversion actually is.

For a clinic, a law firm or a home services company that means instant lead forms, WhatsApp and Messenger as ad destinations, and connectors into HubSpot, GoHighLevel or ActiveCampaign so the agent can see which leads became customers. It optimises toward booked jobs and closed deals instead of form fills, because it can tell the difference.

Triple Whale

Triple Whale serves DTC ecommerce and does it well. If you are a Shopify brand, that focus works for you. If you are not, it is the wrong tool.

Doing the work

AdAmigo.ai

Autopilot runs the account continuously. You decide how much rope it gets. Every change it proposes comes with the reasoning attached, and you can ask it follow-up questions before approving anything.

Both products generate creative and write copy. Triple Whale added image and video generation, though it sits in their Automate tier, which starts at $749 a month. AdAmigo.ai includes it at $349, along with every core ratio (1:1, 4:5 and 9:16), an open canvas to iterate in, and creative designed off your brand identity and what has already performed in your account.

The bigger difference is when creative gets made. AdAmigo.ai watches for fatigue and performance signals and designs new ads when it sees them, so the refresh happens whether or not anyone remembers to ask.

Launching sits alongside it. Bulk upload creative from your team or your influencers, let the AI write copy per asset, push it into new or existing campaigns and ad sets.

And it runs Meta with the full configuration surface behind it: every objective, attribution windows, special ad categories, Advantage+ controls, carousel, dynamic copy.

Triple Whale

Moby has moved toward execution and can create and publish ads, run recurring automated work and take campaign actions inside guardrails you set. Most of that lives in the Automate tier rather than Foundation. It came out of a measurement platform, and the depth still reflects that, particularly on the Meta configuration surface.

Attribution

This one cuts both ways, so here is the full picture.

The signal going into the ad platforms has improved a lot. Pixel-only tracking captures roughly 60 to 70% of conversions. Running the Pixel alongside the Conversions API gets you to 85 to 95% match rates. Event Match Quality climbs from around 3.5 to 5.0 on pixel alone to 7.5 to 9.0 with CAPI set up properly, and advertisers commonly see cost per acquisition drop 15 to 25% in the first month, purely from feeding the algorithm a fuller picture.

Campaign structure closes more of the gap than people give it credit for. If your prospecting campaigns exclude existing customers and site visitors, a sale credited to prospecting did come from prospecting. You do not need a multi-touch model to know that. AdAmigo.ai sets that structure up by default.

AdAmigo.ai also reads outcomes instead of modelling them. Through Shopify or your CRM it knows what a customer was worth and which leads converted, then optimises media buying and creative against that rather than against platform-reported ROAS.

The window is where it still hurts. Meta removed the 7-day and 28-day view windows in January 2026, dropping the default to 7-day click plus 1-day view and taking reported conversions down 15 to 40% overnight. In March 2026 it narrowed click-through attribution to real link clicks only. If you sell something expensive with a long consideration cycle, a chunk of your conversions now falls outside what Meta can see, and no attribution tool fixes that either. What works is optimising toward the most valuable event that reliably happens inside the window, then using your commerce or CRM data to teach the agent what those events are worth further down the funnel.

There is also a group of experienced operators who dropped third-party attribution entirely and run on platform data plus CAPI. Their argument is that below a certain spend the modelled numbers are not accurate enough to change any decision, and the subscription never pays for itself. Above it, especially across many channels, a measurement platform earns its keep.

Where Triple Whale is ahead

Multi-touch attribution, marketing mix modeling and incrementality testing answer a question AdAmigo.ai does not try to: what would have happened without the spend. Post-purchase surveys catch attribution no pixel reaches. If you are spending heavily across a lot of channels, that is worth paying for.

Pricing

This is where the two products separate most clearly, and it is not really about the headline number.

AdAmigo.ai

$99 a month to start, which suits advertisers spending under $2,000 a month on ads. $349 a month for full access to everything. Guided onboarding is available, and so is a fully managed service. The price stays where it is as you grow.

Triple Whale

Triple Whale prices on your store's annual GMV, across a free tier and three paid tiers: Foundation, Automate and Enterprise.

Enterprise is quoted by sales. Retention ($179/mo) and Conversion ($59/mo) are add-ons, included from Automate up. Compass, which holds MTA, MMM and incrementality testing together, is Enterprise only. Annual billing takes two months off.

What that means in practice

Two things worth understanding before you compare the numbers.

The automation lives in Automate. Video creative generation, guardrailed campaign actions and recurring automated work are all in the Automate tier, not Foundation. So if what you want from Triple Whale is the part that does the work, your entry point is $749 a month at the smallest store size, and $1,799 a month once you cross $2.5M GMV. AdAmigo.ai is $349 for everything, at any size.

The measurement people buy Triple Whale for is Enterprise only. Marketing mix modeling and incrementality testing sit in Compass, which is not available on any self-serve tier. Multi-touch attribution starts at Foundation, so if attribution is what you need, Foundation covers it. Full measurement means talking to sales.

And the bill grows with the business. A brand doing $1M in GMV on Automate pays $1,099 a month. The same brand at $5M pays $2,399. Nothing about the ad work got harder, but the invoice more than doubled. AdAmigo.ai stays at $349 through all of it.

What Triple Whale does better

Measurement. Triple Pixel, multi-touch attribution, marketing mix modeling, incrementality testing. AdAmigo.ai has none of it and does not claim to.

Ecommerce analytics depth. Cohort analysis, RFM segmentation, product analytics, custom dashboards with SQL, multi-store reporting.

Reporting breadth. Amazon, Shop App, Klaviyo, email, organic and dozens of other sources in one view.

Zero-party data. Post-purchase surveys fill gaps nothing else reaches.

AI search visibility. Their free tier tracks how your brand shows up in ChatGPT, including mentions, citations and sentiment. AdAmigo.ai does not do this.

A free tier.

If any of those sit at the centre of how you work, keep Triple Whale. Several of our customers do.

Do more with AdAmigo.ai

Ecommerce and lead generation. Instant forms, WhatsApp, Messenger and CRM connectors alongside full ecommerce support.

Meta and Google in one agent. Managed together, budgeted together.

Video and image creative. All core ratios, designed off your brand and your account history.

Bulk ad launching. Upload creative from anywhere, AI writes the copy, launch into new or existing campaigns and ad sets.

Custom agents. Describe a task once and it runs on its own across your accounts and your stack.

Shared workspaces. Invite your team at no extra cost.

Try AdAmigo.ai free

Frequently asked questions

What is Triple Whale?

Triple Whale is an ecommerce measurement and analytics platform built around the Triple Pixel, a first-party tracking pixel that powers multi-touch attribution. It also covers unified dashboards, creative and product analytics, cohort and lifetime value analysis, marketing mix modeling and incrementality testing through Compass, post-purchase surveys, Sonar for data activation, and Moby, its AI layer.

How much does Triple Whale cost?

Triple Whale prices on your store's annual GMV across four tiers. Free is $0. Foundation runs from $219 a month at under $250K GMV up to $2,529 a month at $15M to $20M. Automate, which holds the automation and video creative features, runs from $749 a month up to $4,199 a month across the same bands. Enterprise is sales-quoted. Retention ($179/mo) and Conversion ($59/mo) are add-ons, and Compass, which covers MMM and incrementality, is Enterprise only.

AdAmigo.ai is flat: $99 a month to start, $349 for full access, whatever your revenue.

What is Lighthouse in Triple Whale?

Lighthouse is part of Triple Whale's incrementality testing, which measures what would have happened without a given spend instead of crediting conversions after the fact. It sits inside Compass, their measurement product, alongside marketing mix modeling.

Is Triple Whale attribution accurate?

Multi-touch attribution is modelled rather than observed, so it points you in the right direction rather than giving you exact numbers. That is true of every MTA tool. Accuracy improved across the market as Conversions API adoption grew, but Meta's 2026 window changes narrowed what any tool can see. Triple Whale's own tracking is well regarded, and their post-purchase surveys catch signal that pixels cannot.

Does AdAmigo.ai replace Triple Whale?

Not for measurement. AdAmigo.ai has no multi-touch attribution, marketing mix modeling or incrementality testing. It replaces Triple Whale if what you needed was someone to run the ads. A lot of brands run both.

Can Triple Whale create ads?

Yes. Moby can generate image ads, write ad copy and publish them to your ad accounts. AdAmigo.ai adds video generation, all core ratios, an open canvas for iterating, and automatic ad design triggered by creative fatigue and performance signals.

Does Triple Whale work for lead generation?

No. Triple Whale is built for ecommerce and its data model assumes a store. AdAmigo.ai supports lead generation through instant forms, WhatsApp and Messenger destinations, and CRM connectors that let it optimise on lead quality.

Can AdAmigo.ai track lifetime value?

Yes. Once you connect Shopify, another ecommerce platform or your CRM, AdAmigo.ai knows what customers were actually worth over time and optimises campaigns, budgets and creative against that instead of first-purchase ROAS. Triple Whale goes further on the analysis side with cohort and RFM breakdowns.

Do I still need an attribution tool in 2026?

Depends on spend and how many channels you run. With the Conversions API set up and prospecting campaigns that exclude existing customers, platform data covers most of what a smaller brand needs, and some experienced operators have dropped attribution tools entirely on that basis. Above roughly $100k a month across many channels, incrementality and mix modeling start answering questions platform data cannot.

Which is better for Meta ads specifically?

AdAmigo.ai, if you mean running them. Full campaign objective coverage, every ad format and destination, video as well as image creative, and bulk launching. Triple Whale is better if you mean understanding them, particularly across several channels at once.