You just hired an AI marketer to run your paid ads. It works for you in two ways.
1. It comes to you (Autopilot and custom agents). Like a great marketer, it first learns everything about your business: your account history, brand identity, competitors, how your account reacts to changes, your best-selling offers, margins, performance goals and where it can and can't target. Then it runs your account every single day, without ever losing focus. It tells you what it wants to do: every change is shown to you first, with what it will change, why, and the expected impact, and you can ask follow-up questions about any of it. By default you approve each change. Once you trust it, you can turn on auto-apply.
2. You go to it (the chat agent). For everything else, like more leads, a new offer or a weekly update, you don't write an email to a person. You message the chat agent. Here you lead and it does the work: it designs ads, builds and launches campaigns and pulls reports when you ask.
The fastest way to get value from AdAmigo.ai is to run one full loop in the chat agent, then set up Autopilot. In your first 30 minutes, you ask for an account audit, design a batch of ads, launch a test campaign (paused, if you like), then check your first Autopilot recommendations and tell it what matters most to you.
Open the chat agent (1 minute)
Run your first account audit (5 minutes)
Design your first ads (8 minutes)
Launch a test campaign (7 minutes)
Check your Autopilot recommendations (4 minutes)
Fine-tune Autopilot to your goals (5 minutes)
Steps 1 to 4 let you watch AdAmigo.ai design, build and launch once, so you can see how it works. Steps 5 and 6 set up the part that works for you every day.
Before you start: connect your Meta ad account or connect your Google Ads account. The steps are the same for both.
Step 1: Open the chat agent (1 minute)
The chat agent is where you give AdAmigo.ai work, the same way you'd brief a marketer you hired. It sits in the center of the app. Click New chat in the left sidebar to start a fresh conversation.
The left sidebar holds your workspace, chat history and custom agents. The side panel on the right shows whatever helps with the task at hand, like your Autopilot recommendations or the campaigns AdAmigo.ai builds.
Step 2: Run your first account audit (5 minutes)
An audit shows you, in a few minutes, what AdAmigo.ai sees in your account: what's going wrong, what's going well and what it would change. Paste this into the chat:
AdAmigo.ai compares your setup with your goals, points out where money is being wasted, lists the opportunities you're missing as exact actions it can take in your account, and projects how your results would change.
When it worked: you see a written audit with concrete actions and the impact they'd have. Not sure what to ask next? Ask the chat agent for an example prompt.
Step 3: Design your first ads (8 minutes)
Designing a batch of ads shows you how AdAmigo.ai turns your products and brand into ready-to-launch creative.
Give it something to work from
You have two options:
A landing page: paste the link to your product or offer page. AdAmigo.ai studies the page and pulls in the product images it finds there.
An image: click the paperclip in the chat to attach a product photo or an ad you like as a reference.
Ask for "multiple ads" and it designs a batch, not just one. With a landing page, the link is all it needs, and it pulls in everything else on its own:
Pick the ones you like
When the designs are ready, click the small box in the top left corner of each ad you like. That attaches the ad to your next message, so you can:
ask for edits, like a different headline or color
ask for new variations or translations of it
launch it, which is what you'll do in step 4
We recommend launching as many of the designs as you can, because more variety means more chances to find a winner. But you're always free to launch only the ones you like. AdAmigo.ai learns from what you choose and gets better at your style over time.
Why some ads might not be your taste at first
At the start, you might get a few ads you don't like, or that feel too "AI". Taste is personal and the hardest thing to get right: what one person finds generic, another finds great. What AdAmigo.ai does get right is performance. Every ad it designs is built to perform, and it learns your brand from the ads in your account that work best, your social media pages and your website.
Learn more about designing image ads and designing video ads.
Step 4: Launch a test campaign (7 minutes)
Launching a campaign shows you AdAmigo.ai building everything in your ad account, from strategy to the last ad. With your favorite ads attached, tell it your goal and budget:
You'll see it build the campaign, the ad sets (ad groups on Google) and the ads, and show them in the side panel before anything goes live.
When it's done, open Campaigns in the side panel to see everything it created. You'll also find it in Meta Ads Manager or Google Ads.
Launch it paused if you want to see the flow without spending
Ask AdAmigo.ai to launch everything paused, like in the prompt above. It builds everything in your ad account so you can check it, but nothing goes live, no money is spent and no one sees the ads. It's a good way to build trust the first time.
Already have ads? Bulk launch them
Many people forget this: you can attach ads you designed somewhere else and launch them straight from the chat, one at a time or in bulk.
The chat is also the place to brainstorm campaign and creative testing ideas, and to ask for changes like pausing ads or adjusting budgets, bidding or targeting. See bulk launching ads and creating and editing campaigns.
Step 5: Check your Autopilot recommendations (4 minutes)
Autopilot is the part of AdAmigo.ai that works every day without being asked. Open Autopilot in the side panel. Your first recommendations may already be there.
Each recommendation tells you what it wants to do, why, and the expected impact. Click More info to see the details, then click Apply to make the change in your ad account.
No recommendations yet? Here's why
That's normal. Before its first recommendations, AdAmigo.ai runs a deep analysis: your account history, your market, your ideal customers, your competitors and their ads, trends, past experiments, how your account reacts to changes, and seasonality. From that, it builds a strategy. This can take a few hours.
At the latest, your first recommendations appear the next morning. Every day at 3 am in your ad account's time zone, Autopilot runs its audit and creates that day's recommendations.
Nothing happens until you click Apply
Connecting your account doesn't mean AdAmigo.ai starts changing things. By default, every recommendation waits for you to click Apply. Make it a habit to check your recommendations every morning. See managing Autopilot actions.
Step 6: Fine-tune Autopilot to your goals (5 minutes)
Autopilot follows the priorities and guardrails you set during setup. A few minutes of fine-tuning makes its recommendations fit your business much better.
Set your priorities
Priorities are your goals and what you want AdAmigo.ai to focus on, in order. Go to Settings › Priorities and click Add priority to add or change them. For example:
Keep return on ad spend (ROAS) above 2.
Push the new sneaker collection, because it's our newest launch, the stock needs to sell quickly and it has the best margin right now.
Keep sales around 10 a day.
Autopilot then shapes its recommendations to hit all of them. Read more about priorities, guardrails and memory.
Give feedback on recommendations
Don't like a recommendation? Delete it and say why: your goals or the numbers you care about. AdAmigo.ai uses your feedback to fine-tune its recommendations over time.
Why it doesn't change everything on day one
AdAmigo.ai plays the long game. For the first two or three days, it may only cut budgets and pause what isn't working, to make your account more profitable and free up budget. Around day four or five, it may use that freed-up budget for its first new campaign. Like in chess, it plans several moves ahead and lets them play out. That combination of full context, daily discipline and long-term thinking is what keeps your account getting better.
When you're ready, turn on auto-apply
Auto-apply is off by default. When you're tired of approving changes one by one, open Autopilot, click the active agents button in the top right (for example "4 Active"), then click the lightning bolt next to an agent.
Recommendations are still created every morning and are then applied automatically, always inside your goals and limits. It's your choice, and you can switch it off at any time. See auto-apply.
What to do after your first 30 minutes
You've seen AdAmigo.ai design, build and launch, and Autopilot is set up. From here, the rhythm is simple.
Every morning: check your Autopilot recommendations and apply the ones you agree with, or let auto-apply handle them once you're ready.
Whenever you need something: message the chat agent, the way you'd message the marketer you hired. For example:
Find more ready-to-use prompts in the prompt library, and see everything the chat agent can do.
Frequently asked questions
Why don't I see any Autopilot recommendations yet?
AdAmigo.ai first runs a deep analysis of your account history, market, competitors and seasonality, then builds a strategy. That can take a few hours. At the latest, your first recommendations appear the next morning, because Autopilot runs every day at 3 am in your ad account's time zone.
Will AdAmigo.ai change my ads as soon as I connect my account?
No. Connecting your account doesn't start any changes. Every Autopilot recommendation waits for you to click Apply. Auto-apply is off by default and only turns on if you switch it on yourself, and even then AdAmigo.ai only acts inside your goals and limits.
Can I try AdAmigo.ai without spending money?
Yes. Ask the chat agent to launch your campaign paused. It builds the campaign, ad sets and ads in your ad account so you can review everything, but nothing goes live, no money is spent and no one sees the ads until you switch them on.
What if I don't like the ads AdAmigo.ai designs?
Launch only the ones you like. AdAmigo.ai learns from what you choose, your best-performing ads, your social media pages and your website, so the style gets closer to yours over time. Every ad it designs is built to perform, even when it isn't your personal taste yet.
Can I launch ads I designed somewhere else?
Yes. Attach the images or videos in the chat and ask AdAmigo.ai to launch them, one at a time or in bulk. Tell it the product or offer, your goal and your daily budget, and it builds the campaign around them on Meta or Google.
How do I tell AdAmigo.ai what matters most?
Set your priorities in Settings under Priorities, in order. For example: a ROAS target first, a product you want to push second and a daily sales goal third. Autopilot then shapes every recommendation around them, and your guardrails still set the hard limits.
Why is Autopilot only making small changes at first?
AdAmigo.ai starts by cutting waste and freeing up budget, for example by pausing what isn't working. A few days later, it uses that budget for bigger moves, like a new campaign. It plans several moves ahead and lets each one play out before the next.
How do I turn on auto-apply?
Open Autopilot, click the active agents button in the top right, then click the lightning bolt next to the agent you want to put on auto-apply. Recommendations are then applied automatically, always within your goals and limits, and you can switch it off at any time.
Next steps
New here? Start your 7-day free trial. Already signed up? Open the app and start with step 1.