AdAmigo.ai is an AI ad agent built only for Meta and Google ads. It works like an AI media buyer on your team: it designs image and video ads, launches campaigns and optimizes your ad accounts every day, inside the budget, goals and rules you set. Every change is shown to you for approval first, unless you choose to turn on auto-apply. The result is a better-run account, better results and hours saved every week, even if you've never run ads before.

AdAmigo.ai at a glance

What does AdAmigo.ai do?

AdAmigo.ai does the whole job of running paid ads on Meta and Google: it makes the ads, launches them, improves them every day and warns you when something goes wrong. Most ad tools do one of these jobs. AdAmigo.ai does all four, and every round feeds the next.

1. Design. It creates on-brand image and video ads, several at once. It uses your account's conversion data, so new designs are based on what actually sells. You pick favorites, ask for changes and launch them with a message.

2. Launch. It launches one ad or hundreds at once, as new campaigns or into campaigns you already run. It can use every setting in Meta Ads Manager, from lead forms and carousels to custom bidding, lifetime and scheduled budgets, and audience exclusions.

3. Optimize. Every day it checks your accounts and creative and proposes changes: moving budget to what works, pausing what doesn't, scaling winners and making new versions of ads that are wearing out.

4. Protect. It flags problems early, like sudden spend spikes, rejected ads and broken tracking. Tracking that lives on your website, like the Meta pixel or Conversions API, it can only spot through its symptoms, for example conversions suddenly dropping to zero.

Here's what that adds up to:

• Better results: decisions are based on data and the full history of your account, not gut feel.

• More discipline: your account gets checked and worked on every day, so nothing slips through.

• Hours saved every week: about an hour a week of your time instead of a full-time job.

• No ad experience needed: it brings the know-how of an experienced media buyer, so anyone can run Meta and Google ads well, not just experts with big budgets.

How does AdAmigo.ai work?

AdAmigo.ai connects to your ad accounts and business tools, turns what it finds into knowledge about your business, and uses three kinds of agents to do the work. Every result feeds back into what it knows, so each decision is better than the last.

Everything lives inside a workspace. A workspace is the home for one brand or one client: it holds the brand identity, knowledge base, team and connected ad accounts. You can connect as many Meta and Google Ads accounts to a workspace as you need, for example one per country, and AdAmigo.ai works across all of them at once. Each brand or client gets its own workspace. Agencies can give one instruction and apply it to every account they pick, while each client keeps its own budget, goals and limits. Learn more about workspaces and team members.

Channels

AdAmigo.ai works on Meta (Facebook and Instagram) and Google Ads. On Meta, it can do everything you can do in Ads Manager, including deep settings that general AI tools can't reach because their connectors don't allow it. See everything it can do on Meta and on Google Ads.

Connectors

Connectors link AdAmigo.ai to the rest of your business: Slack, Gmail, Outlook, HubSpot, ActiveCampaign, Shopify, Google Drive and Dropbox. They let it optimize for real business results, not just the numbers inside an ad platform. For example:

• Closed leads from your CRM (HubSpot or ActiveCampaign), so it optimizes for customers, not just form fills

• Stock levels, margins and customer lifetime value from Shopify

• Creative files from Google Drive or Dropbox

• Reports and alerts sent to Slack, Gmail or Outlook

Read more about connectors.

Context: what AdAmigo.ai knows about your business

Context is everything AdAmigo.ai knows about your account and your business. It's why its first idea already fits your account, instead of being generic advice.

• Account history: past results, what worked and what didn't, and seasonality. It studies this before it suggests anything.

• Knowledge base: your offers, products, audiences and business facts. It fills in a lot of this on its own, and you can add more.

• Brand Identity: logos, colors, fonts, and do's and don'ts. It reads these from your brand assets, or you add them in settings.

• Priorities and Guardrails: your goals, budget and targeting limits. It only ever acts inside them.

• Memory: preferences you've told it, kept across chats. For example "always launch new ads paused" or "check with me before every change".

This context compounds. Most AI tools start from zero every day. AdAmigo.ai keeps building on what it learned:

1. It learns your account.

2. It makes its first moves and explains why. Your feedback trains it.

3. It runs its own tests (lift tests, A/B tests and creative tests) and keeps every lesson.

4. It checks every change weeks and months later to learn what really worked.

5. Every loop builds on the last.

See how AdAmigo.ai learns your account, or set up your knowledge base and Brand Identity and your priorities, guardrails and memory.

Agents: the three ways work gets done

The chat agent is for anything you want to ask or hand off. Brief it like you'd brief a media buyer, and it does the work:

• Research competitors, audit your data, plan strategy and answer performance questions

• Design on-brand image and video ads, several at once, then launch your favorites with a message

• Bulk launch ads and whole campaigns on Meta and Google, new or into existing campaigns

• Create and edit campaigns, ad sets and ads

• Pull reports and suggest optimizations

It carries out direct instructions. When it has its own idea, it asks for your OK first. Chats are private by default, and you can share them with your team.

See what the chat agent can do, including designing image ads, designing video ads and bulk launching ads.

Autopilot works every day without being asked. It audits your accounts and creative and prepares a fresh set of proposed changes. Every proposal shows what it does, why, and the expected impact, and you can ask follow-up questions about it. Three agents work inside Autopilot:

• Strategist: looks at the big picture, like budgets and testing plans

• Media Buyer (Meta and Google): handles campaigns, ad sets, bids and budgets

• Creative Designer: makes new versions of ads that work but are wearing out

You approve changes one by one, or turn on auto-apply so the types of changes you pick run on their own, always inside your goals and limits. Your feedback on each proposal trains it.

Learn how Autopilot works and how auto-apply works.

Custom agents are for jobs you repeat. You describe the job and the schedule, and it runs it. Some examples:

• A weekly performance report, sent to Slack or Gmail

• An alert when something breaks, like spend spiking or an ad getting rejected

• Pausing ads when a product is about to sell out

• Pausing low-ROAS campaigns every morning and posting a summary to Slack

See custom agents and alerts and automated reports.

Results: the work you can see

Everything AdAmigo.ai does shows up as real work in your accounts:

• Ads designed: on-brand image and video ads, based on what sells in your account

• Ads launched: one ad or hundreds in bulk, on Meta and Google

• Campaigns built: campaigns, ad sets and ad groups, new or added to existing ones

• Optimizations made every day: budget moved to what works, weak ads paused, winners scaled

• Reports delivered: in the app, or sent to Slack, Gmail or Outlook

• Problems flagged early: spend spikes, rejected ads and broken tracking

You see this work in Campaigns, which shows all your Meta and Google campaigns, ad sets and ads in one view. Every asset has a context record (the "i" icon) that shows who changed what, when and why, and the measured impact of each change. A daily overview sums up what was done and what's waiting for you.

Learn more about Campaigns and the context record.

How do you work with AdAmigo.ai?

You work with AdAmigo.ai in two ways: you give it work, or it brings work to you.

• You give it work. Send a message in chat, like you'd brief a media buyer: "Build a lead gen campaign for our spring offer" or "Launch these 12 videos into Prospecting". It does the work and shows you the result before anything goes live.

• It brings work to you. Autopilot does the thinking every day and brings you proposals to approve. If you turned on auto-apply, the changes you allowed run on their own, inside your limits.

How much time does AdAmigo.ai take each week?

Most people spend about one hour a week with AdAmigo.ai: uploading new creative, reading reports and approving proposals. With auto-apply turned on, it's closer to 30 minutes.

What results do people get with AdAmigo.ai?

Users running Autopilot saw on average +32% on their main KPI within 30 days, compared to the 30 days before. The most common main KPI is ROAS (return on ad spend), followed by cost per lead. These are users who chose to run Autopilot, and the numbers are not adjusted for seasonality.

• 83% of new users turn on auto-apply.

• 76% of the new ad versions AdAmigo.ai creates get approved and launched by customers.

• AdAmigo.ai is built on learnings from over $300M in ad spend, plus more than two years of building the agent system.

Some customer results: The Work Mat Co. grew ROAS by 28.3% and sales by 145.7%. Stilnovo beat its ROAS targets by 55% on its first-ever Meta ads. LayaSmarts grew Meta ROAS by 223%. Dyut grew ROAS by 23% and sales by 67.8%. Read the full case studies.

Who is AdAmigo.ai for?

AdAmigo.ai is for anyone running Meta and Google ads who wants better results without a full-time media buyer:

• Brands and small businesses that want ads run well without hiring

• Ecommerce and Shopify stores that want to optimize for sales, margins and stock

• Local services and lead gen businesses that want more booked jobs and qualified leads

• Agencies managing many clients, with one workspace per client

For accounts spending under about $20,000 a month, AdAmigo.ai can run the account with around an hour a week of your time. Above that, we recommend a named person who oversees the agent, sets guardrails and owns the numbers.

Is AdAmigo.ai safe for my ad account?

Yes. AdAmigo.ai asks before it changes anything, only acts inside the limits you set, and connects to Meta through the official, approved route.

• Approval first: every Autopilot change waits for your approval by default. Auto-apply is a deliberate choice you can't switch on by accident. The chat agent does what you ask, and its own ideas wait for your OK.

• Guardrails: you set budget and targeting limits per account and per campaign. It only acts inside them.

• Extra caution if you want it: tell it to confirm before every change, or to launch all new campaigns, ad sets and ads paused.

• Official connection: AdAmigo.ai is a verified Meta Business Partner. Unapproved tools can get ad accounts restricted. You can check our partner status yourself in Meta's partner directory.

• Your data: customer data is not used to train AI models, and access tokens are stored encrypted.

• Low-risk testing: if you're nervous, connect an empty ad account first and try it there.

How is AdAmigo.ai different from ChatGPT, agencies and classic ad tools?

AdAmigo.ai is a specialist: it only does paid ads on Meta and Google, does them every day and remembers everything it learns.

Email, SMS, and PR are jobs for other specialist tools. AdAmigo.ai focuses on doing paid ads really well. For a detailed comparison, read [LINK: Best AI ad agent for Facebook and Google ads].

A quick tour of the app

The AdAmigo.ai app has three zones. You ask on the left, and you watch the result take shape on the right, without ever leaving the chat.

1. Left sidebar. Switch between workspaces at the top (one per brand or client). Below that is your chat history, so you can pick up any conversation where you left off. At the bottom you see the custom agents running for this workspace.

2. Chat agent (center). This is where you give AdAmigo.ai work. Type a request like "build a lead gen campaign for our spring offer", attach images or videos, and send.

3. Side panel (right). It shows whatever helps with the task at hand. The Overview tab sums up your day. Autopilot shows proposals with what, why and expected impact, ready to approve. Campaigns shows your ads as the chat builds them, with the context record on every asset.

Settings are in the menu under your name at the bottom left. That's where you connect ad accounts, invite your team and manage your knowledge base, Brand Identity and connectors. Set it up once, and AdAmigo.ai learns the rest. Start with setting up your workspace.

How much does AdAmigo.ai cost?

Every plan starts with a 7-day free trial, and team members are free on every plan. Current plans and prices are on the plans and pricing page.

Frequently asked questions

What is AdAmigo.ai?

AdAmigo.ai is an AI ad agent for Meta and Google ads that works like an AI media buyer on your team. It designs ads, launches campaigns and optimizes your accounts every day, inside the budget, goals and rules you set, and shows you every change for approval first.

How does AdAmigo.ai work?

You connect your Meta and Google ad accounts and tools once. AdAmigo.ai studies your account history, brand and offers, then works three ways: you ask it for anything in chat, Autopilot proposes optimizations every day, and custom agents run recurring jobs like reports and alerts. Every result feeds back, so it keeps getting better.

Does AdAmigo.ai change my ads without asking?

No. By default, every change AdAmigo.ai proposes waits for your approval. You can choose to turn on auto-apply for the types of changes you trust it with, and even then it only acts inside the budget, goals and limits you set. You can also tell it to launch everything paused.

Which ad platforms does AdAmigo.ai support?

AdAmigo.ai supports Meta (Facebook and Instagram) and Google Ads. On Meta, it can use every campaign type and setting available in Ads Manager, from lead forms and carousels to custom bidding and audience exclusions. You can connect as many Meta and Google Ads accounts to one workspace as you need.

Is AdAmigo.ai safe for my ad account?

Yes. AdAmigo.ai is a verified Meta Business Partner and connects through the official, approved route. It only acts inside the limits you set and asks before making changes. Customer data is not used to train AI models, and access tokens are stored encrypted.

How is AdAmigo.ai different from ChatGPT or other AI agents?

General AI tools only know what you tell them, wait for your next prompt and can only use what their connector allows. AdAmigo.ai is built only for Meta and Google ads. It checks your accounts every day, remembers every test it runs and can use every Ads Manager setting.

Can AdAmigo.ai replace a media buyer or agency?

For accounts spending under about $20,000 a month, AdAmigo.ai can run the account with around an hour a week of your time. Above that, we recommend a named person who oversees the agent, sets guardrails and owns the numbers, with AdAmigo.ai doing the daily work.

Can I use AdAmigo.ai for several brands or clients?

Yes. Each brand or client gets its own workspace, with its own ad accounts, budget, goals and limits. Agencies can give one instruction and apply it across every account they pick, and switch between clients from the workspace selector in the left sidebar.

Can my team use AdAmigo.ai?

Yes. Team members are free on every plan, so you can invite everyone who works on your ads. Chats are private by default, and you can share any chat with your team so everyone can see the work and pick up where someone else left off.

How much does AdAmigo.ai cost?

Every AdAmigo.ai plan starts with a 7-day free trial, and team members are free on every plan. Current plans and prices are always up to date on the plans and pricing page at adamigo.ai/help/plans-and-pricing.

Next steps

Ready to get started? Follow these in order:

1. Connect your Meta ad account

2. Connect your Google Ads account

3. Set up your workspace

4. Your first 30 minutes with AdAmigo.ai

Don't have an account yet? Start your 7-day free trial or book a demo.