How To Enable Two-Factor Authentication On Meta Ads
Digital Security
Aug 16, 2025
Learn how to enable two-factor authentication on Meta Ads to enhance your account security and protect sensitive data.
Two-factor authentication (2FA) is a must for securing your Meta ad accounts. It adds an extra step to the login process, requiring both your password and a second verification method - like a code from an app or a text message. This protects your account from threats like phishing and password breaches. Here’s a quick summary of how to enable it:
What You’ll Need:
Admin access to a verified Meta Business Manager account.
A U.S. phone number (+1 format) or an authentication app (e.g., Google Authenticator).
A physical security key (optional for added protection).
Setup Options:
Meta Business Manager: Go to Business Settings > Security Center > Two-Factor Authentication, and follow the prompts.
Accounts Center: Visit accountscenter.meta.com, navigate to Password and Security, and enable 2FA for your account.
Authentication Methods:
App-based codes: Secure and offline-friendly.
SMS codes: Convenient but less secure.
Security keys: Highly secure but requires physical hardware.
Backup Options:
Secondary phone number.
Backup codes stored safely.
A second security key.
2FA is especially important for U.S. businesses managing sensitive data or high ad budgets. It also ensures smooth integration with tools like AdAmigo.ai, which rely on secure account access for managing campaigns.
Enable 2FA today to protect your accounts from threats and maintain control over your ad campaigns.
Requirements and Account Setup
What You Need to Get Started
Before diving into setting up two-factor authentication (2FA), make sure you’ve got everything you need:
Administrative Access: You must have admin privileges on a fully verified Meta Business Manager account. Without admin access, you won’t be able to change security settings or enable 2FA for your team.
Verified Account: Unverified accounts don’t have access to all security features, so ensure your account is fully verified.
U.S. Phone Number: Use an up-to-date U.S. phone number formatted with the country code (+1) followed by the 10-digit number. This is essential for receiving authentication codes.
Authentication App: If you’re opting for app-based authentication, download a supported app like Google Authenticator or Duo Mobile. Having this ready will make the process smoother.
Once you’ve gathered these essentials, you’re ready to choose the best authentication method for your business.
Picking Your Authentication Method
Meta provides multiple 2FA options, each offering different levels of security and convenience. Choosing the right one is key to protecting your ad account and business data.
Authentication Apps: Apps like Google Authenticator and Duo Mobile generate time-sensitive codes every 30 seconds. These are highly secure and work even without internet access, making them ideal for situations like network outages or international travel.
Text Message (SMS): This method sends a 6-digit code to your registered phone number via text. It’s simple and convenient, but it’s also more vulnerable to SIM swap attacks, where someone could hijack your phone number to intercept codes.
Physical Security Keys: Devices like YubiKey or Google Titan Security Key provide top-tier security by requiring physical possession of the key. These connect via USB or Bluetooth and are an excellent backup for businesses handling sensitive data or large budgets.
For U.S. businesses managing significant ad spend or private customer information, a combination of an authentication app as the primary method and a physical security key as a backup is a smart choice. This setup strikes a balance between strong security and everyday usability.
Account Verification Steps
Before enabling 2FA, double-check these important details:
Phone Number: Ensure your U.S. phone number is formatted correctly (+1 followed by 10 digits) and is active to receive codes.
Time Zone Settings: Make sure your time zone in Meta Business Manager matches your actual location. Authentication codes are time-sensitive, so incorrect time zones - like having Pacific Time set while operating in Eastern Time - can cause sync issues.
Business Information: Verify that your business name, address, and primary contact details are accurate and match your official documents. Inconsistent information could lead to delays during the setup process.
If your organization uses Single Sign-On (SSO) or has admin-mandated 2FA, consult your IT administrator. They can guide you on specific requirements and processes.
For teams managing multiple accounts, admins with full control can enforce 2FA for either "Admins only" or "Everyone." Decide on your team’s policy before starting to ensure a consistent approach across all users.
Once these steps are complete, you’re ready to move on and enable 2FA with the setup instructions provided next.
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How to Enable Two-Factor Authentication
You can enhance your account security by enabling two-factor authentication (2FA) through either Meta Business Manager, suited for securing ad accounts, or Accounts Center, which provides a unified setup across all Meta platforms.
Setting Up 2FA in Meta Business Manager
To secure your ad accounts, you can activate 2FA directly in Meta Business Manager. Here’s how:
Log into your Meta Business Manager account and navigate to Business Settings.
From the left-hand menu, select Security Center.
Click on Two-Factor Authentication.
Choose the user account you want to secure from the list.
Select your preferred authentication method and follow the prompts:
If using an authentication app, scan the QR code with Google Authenticator or Duo Mobile, then enter the generated code.
For SMS, provide your U.S. phone number (starting with +1), and enter the verification code sent to your phone.
If this method doesn’t suit your needs, you can opt for the Accounts Center approach for broader coverage.
Setting Up 2FA in Accounts Center
For those managing multiple Meta services like Facebook, Instagram, and ad accounts, Accounts Center offers a streamlined way to secure all platforms under one roof:
Visit accountscenter.meta.com or click the Accounts Center link on any Meta platform.
Log in and go to Password and security.
Select Two-factor authentication from the security options.
Choose the Meta account you want to secure.
Pick your preferred method (authentication app, SMS, or security key) and enter the confirmation code.
If you don’t see the 2FA option here, you can try enabling it through Business Manager or reach out to Meta support for guidance.
Adding Backup Authentication Options
Having a backup authentication method ensures you won’t lose access if your primary method fails. To set this up:
Open your 2FA settings and look for the option to Add a backup method.
Choose from the following backup options provided by Meta:
A secondary phone number, such as a work phone, that’s different from your primary number.
A physical security key like YubiKey or Google Titan Security Key, which you’ll need to connect and verify.
Backup codes, which are one-time-use codes that you can store securely in a password manager.
Once you’ve added these backup methods, test them by logging out and back in to confirm they work properly. This extra step ensures you’re fully prepared for any issues with your primary authentication method.
Authentication Method Comparison
When choosing an authentication method, consider your security priorities and how you'd handle recovery if something goes wrong.
Authentication apps, such as Google Authenticator and Duo Mobile, offer some of the strongest protection. These apps generate one-time codes directly on your device, even without an internet connection, making them reliable in almost any situation. However, if you lose or replace your device, you'll need backup codes to reconfigure the app.
SMS verification is the easiest to set up. All you need is your phone number to receive verification codes via text. This method is great for those who value simplicity and don’t want to bother with additional apps. The downside? Text messages can sometimes be intercepted or delayed, which lowers the security level.
Security keys provide the highest level of protection. Physical devices like YubiKey or Google Titan Security Key are nearly impossible to hack because they require you to physically connect or tap the key to your device. While these offer exceptional security, they come with added costs and the risk of being misplaced.
Method Comparison Table
Method | Setup Complexity | Security Level | Recovery Options | U.S. Compatibility |
|---|---|---|---|---|
Authentication App | Medium - download app and scan QR code | High - offline code generation | Backup codes, secondary phone, security key | Excellent - works with all major carriers |
SMS Verification | Low - simply enter your phone number | Medium - vulnerable to SIM swaps | Backup phone number, authentication app, security key | Good - occasional delays with some carriers |
Security Key | High - purchase and configure device | Very High - physical possession required | Backup security key, authentication app, SMS | Excellent - compatible with most devices and browsers |
For U.S. businesses managing Meta ad accounts, authentication apps strike a balance between security and ease of use. On the other hand, security keys are a smart choice for agencies or companies with larger budgets and ad spends, where the added hardware investment offers peace of mind through enhanced protection.
Next, explore common challenges and tips to further secure your accounts.
Troubleshooting and Security Tips
Even with 2FA turned on, you might run into some hiccups during authentication. After setting up 2FA, take these steps to troubleshoot issues and strengthen your account's security.
Common Problems and Fixes
Authentication codes not working
If your six-digit code gets rejected, wait for the next 30-second cycle and try again. Double-check that your device’s clock is properly synced.
Lost or broken devices
Lost your primary device? Use one of your stored backup codes to log in. If you don’t have access to backup codes either, you’ll need to contact Meta support and provide proof of identity.
SIM swapping attacks
If you lose cell service unexpectedly or notice strange password reset requests, contact your mobile carrier immediately. Switching to an authentication app is a smart way to reduce the risk of SIM swap attacks.
Browser compatibility issues
Make sure you’re using a modern, updated browser like Chrome, Firefox, or Safari. Always access Meta Business Manager through HTTPS for a secure connection. These steps, combined with regular security reviews, help keep your account safe.
Regular Security Check-ups
Once you’ve resolved any immediate issues, keep your account secure by staying proactive.
Review your security settings regularly
Check your login history and connected devices through Meta’s security dashboard to spot anything unusual.
Update backup authentication methods
If you change your phone number or devices, don’t forget to update your backup authentication methods in Meta Business Manager.
Audit connected apps and tools
Go through the third-party apps linked to your Meta ad accounts. Remove any that you no longer use or trust.
Security Tips for U.S. Users
For users in the U.S., these extra steps can help lock down your account:
Pick safer authentication methods
SMS-based 2FA has its weaknesses. If possible, use an authentication app for better security. If SMS is your only option, check with your mobile carrier to see if they offer extra protections like account PINs.
Stick to trusted authentication apps
Well-known authenticator apps often come with helpful features like encrypted cloud backups and multi-device support, making them a good choice for managing multiple accounts.
Secure your devices
Make sure all devices accessing your Meta ad accounts are protected with strong measures, like biometric authentication or a secure PIN. Set your devices to lock automatically after a short period of inactivity for added peace of mind.
Secure Integration with AdAmigo.ai
When using automated tools like AdAmigo.ai to manage and optimize your Meta ad campaigns, ensuring secure access is non-negotiable. Platforms powered by AI rely on seamless yet protected integration, and that's where two-factor authentication (2FA) plays a key role.
How AdAmigo.ai Utilizes 2FA
AdAmigo.ai integrates directly with your Meta Business Manager, analyzing performance data and making optimization decisions. With 2FA enabled, the platform requires an additional security code whenever it attempts to access your Meta business portfolio from an unfamiliar browser or device [1]. This added layer of security helps safeguard your account during every connection attempt.
Once authenticated, AdAmigo.ai can carry out its primary tasks - like analyzing campaigns, adjusting budgets, and launching ads - while respecting the security measures you’ve set up. The platform operates strictly within the permissions you’ve granted, ensuring your data is used responsibly to enhance your return on ad spend. This secure connection forms the backbone of automated ad management, emphasizing the importance of strong protection.
Why Security Is Critical for Automated Tools
Integrating tools like AdAmigo.ai with your Meta account involves sharing highly sensitive business data, including campaign performance metrics, audience insights, budget details, and conversion rates. Without proper security, this data - and your ad performance - could be at risk.
Meta enforces strict security protocols. If 2FA isn’t activated for a business portfolio, Meta may limit or revoke access to key advertising features, shop management permissions, or payment methods [1]. These restrictions can hinder AdAmigo.ai’s ability to optimize your campaigns effectively, potentially leaving you unable to access critical tools or process payments for ad spend.
For businesses and agencies managing multiple client accounts through AdAmigo.ai, the stakes are even higher. A security breach could compromise not just your data but also your clients’ campaigns. Enabling 2FA provides an essential layer of protection [2], securing both your account and your clients' investments.
Beyond compliance, 2FA ensures AdAmigo.ai can operate smoothly and reliably. The platform relies on secure, consistent access to make real-time adjustments to your campaigns. Whether you’re letting the AI run autonomously or reviewing each decision, having proper security protocols in place ensures everything functions as intended.
As AdAmigo.ai scales your advertising efforts, the importance of 2FA only grows. The platform can launch hundreds of ads and manage budgets across multiple campaigns with just a few clicks. Each action depends on secure API calls, and 2FA verifies every interaction, keeping your operations safe and efficient.
Summary and Next Steps
Two-factor authentication (2FA) adds an extra layer of security to your Meta ad accounts by requiring a second verification step. This additional safeguard helps protect your advertising campaigns and sensitive business data from unauthorized access.
You can enable 2FA through your Meta account, Business Manager, or Accounts Center by selecting an authentication method - such as SMS, an authentication app, or a security key - and completing the setup process. While the detailed instructions have been covered earlier, this recap highlights the essential steps.
For businesses leveraging AdAmigo.ai for automated campaign management, enabling 2FA is a must. The platform relies on secure and uninterrupted account access to manage real-time campaign adjustments and optimize budgets, ensuring smoother operations and improved ad performance.
To get started, activate 2FA right away by heading to your Meta account settings, choosing your preferred method, and setting up backup options to maintain access. Additionally, make it a habit to conduct regular security reviews to verify that everything is functioning correctly and to update backup codes as needed.
FAQs
Why should I use a physical security key for two-factor authentication on Meta Ads?
Using a physical security key is one of the safest ways to protect your Meta Ads account. Unlike SMS codes or authentication apps, this type of two-factor authentication (2FA) is nearly impossible for phishing attempts or malware to compromise. It operates independently of software bugs or network issues, making it a highly secure choice.
On top of that, physical keys are straightforward to use. They don’t rely on your phone or an internet connection, which adds an extra layer of convenience and reliability when managing your ad accounts.
What should I do if I’m not receiving two-factor authentication codes on my phone?
If you're not getting your two-factor authentication (2FA) codes, start by checking that your phone is set up to receive text messages and that your service plan is active. A quick restart of your phone can sometimes fix the issue, especially for iPhone users, as it resolves minor glitches. Be sure to review your messaging settings and confirm that messages from unknown senders aren't being blocked.
It's also a good idea to ensure your phone's software and messaging apps are fully updated. If there's still a delay, request a new code and give it a few minutes before trying again. If the problem continues, reach out to your mobile carrier to check for any service interruptions that might be affecting your messages.
How can I securely integrate and use tools like AdAmigo.ai with my Meta ad account?
To safely connect and use tools like AdAmigo.ai with your Meta ad account, it's crucial to take a few security measures. Start by setting up two-factor authentication (2FA) to add an extra layer of protection. Make it a habit to regularly review and update access permissions, ensuring that only trusted users and tools have access to your account. Additionally, enforce strict access controls and keep an eye on activity logs to spot any unusual behavior.
By taking these precautions and sticking to Meta’s guidelines, you can protect your account while making the most of automation tools like AdAmigo.ai.