Free Meta (Facebook) CPM & Budget Calculator
Free Meta (Facebook) CPM & Budget Calculator
Instantly work out what every €/$ buys you on Facebook & Instagram—get CPM, impressions, reach and cost forecasts in one click, no sign-up needed.
How We Calculate Meta CPMs
How We Calculate Meta CPMs
Primary Factors
Country Tier: Tier 1 countries (US, UK, CA, AU, DE) have the highest CPMs due to higher competition and purchasing power. Tier 2 countries are approximately 30% lower, while Tier 3 countries can be 60% lower than Tier 1.
Campaign Objective: Conversion-focused campaigns (sales, app installs, leads) have higher CPMs than awareness or engagement campaigns because they target users more likely to take valuable actions.
Seasonality: Q4 (holiday season) typically sees 15-30% higher CPMs across all industries due to increased competition.
Primary Factors
Country Tier: Tier 1 countries (US, UK, CA, AU, DE) have the highest CPMs due to higher competition and purchasing power. Tier 2 countries are approximately 30% lower, while Tier 3 countries can be 60% lower than Tier 1.
Campaign Objective: Conversion-focused campaigns (sales, app installs, leads) have higher CPMs than awareness or engagement campaigns because they target users more likely to take valuable actions.
Seasonality: Q4 (holiday season) typically sees 15-30% higher CPMs across all industries due to increased competition.
Secondary Factors
Industry Vertical: Competitive industries like finance, insurance, and e-commerce typically face higher CPMs, which you might be able to reduce which we wrote more about in this blog article.
Audience Specificity: More narrowly targeted audiences generally have higher CPMs due to competition for specific demographics.
Platform Placement: Instagram placements typically cost more than Facebook News Feed, which costs more than Audience Network.
Historical Trends: Our model incorporates quarterly Meta CPM data from 2020-2025 to identify trends and project future costs.
Secondary Factors
Industry Vertical: Competitive industries like finance, insurance, and e-commerce typically face higher CPMs, which you might be able to reduce which we wrote more about in this blog article.
Audience Specificity: More narrowly targeted audiences generally have higher CPMs due to competition for specific demographics.
Platform Placement: Instagram placements typically cost more than Facebook News Feed, which costs more than Audience Network.
Historical Trends: Our model incorporates quarterly Meta CPM data from 2020-2025 to identify trends and project future costs.
FAQ
How is CPM calculated?
What’s a “good” CPM on Facebook/Meta ads?
Why do CPMs vary so much between countries?
Why do conversion campaigns cost more than awareness campaigns?
How can I lower my Meta ads CPM?
How is CPM calculated?
What’s a “good” CPM on Facebook/Meta ads?
Why do CPMs vary so much between countries?
Why do conversion campaigns cost more than awareness campaigns?
How can I lower my Meta ads CPM?