2FA Setup for Meta Business Manager Accounts

Digital Security

Sep 20, 2025

Learn how to set up two-factor authentication for your business accounts to enhance security and protect sensitive assets from unauthorized access.

Two-factor authentication (2FA) is a must-have for securing your Meta Business Manager account. It adds an extra layer of security by requiring a second form of verification, like a code from your phone, to log in. This is especially important for accounts managing business assets and ad budgets, which are prime targets for cyberattacks.

Here’s what you need to know:

Why 2FA Matters: Protects against breaches caused by weak or stolen passwords. Without 2FA, hackers can access sensitive tools, bank accounts, and ad budgets.
How It Works: Combine your password with a second factor like an SMS code, authenticator app (e.g., Google Authenticator), or hardware token for login.
Setup Requirements: Admins with full control must enable 2FA through the Meta Business Suite. Options include enforcing 2FA for admins only or all users.
Team Preparation: Ensure all team members update their 2FA settings, designate backup admins, and communicate changes in advance.
Recovery: Meta provides 10 one-time backup codes in case you lose access to your 2FA device.

For businesses using tools like AdAmigo.ai, 2FA ensures secure integration while managing ad campaigns efficiently. Setting up 2FA is quick but can save you from significant financial and operational risks.

Preparing to Set Up 2FA on Meta Business Manager

Access and Permissions Required

To enable two-factor authentication (2FA) for your Meta Business Manager account, you need more than just admin rights - you must have full control of the portfolio [2][3]. This level of access is necessary for enforcing 2FA policies, whether you're applying them to admins only or across your entire business portfolio. If you don't currently have full control, reach out to someone who does. They can either grant you the required permissions or handle the 2FA setup themselves. Once you've confirmed you have the necessary access, gather your devices and information to proceed with the setup.

Devices and Information Needed

You'll set up 2FA through your personal Facebook account [1][5]. A mobile phone is essential for generating or receiving authentication codes. Make sure your phone has a supported carrier and a reliable network connection for receiving SMS messages [4]. Double-check that your device is ready to handle these codes.

For added flexibility, consider using an authenticator app. Options like Google Authenticator, Authy, Microsoft Authenticator, and Duo generate time-based one-time passwords (TOTPs) and don't require a network connection, making them a great alternative to SMS in areas with poor reception [6]. If you're looking for even stronger security, hardware tokens like key fobs, ID cards, or dongles can serve as security keys. Some devices also support biometric authentication, such as fingerprint or facial recognition, for added convenience [6]. Once you've set up your individual requirements, align team practices to ensure a smooth 2FA rollout across your organization.

Pre-Setup Best Practices for Team Accounts

For team accounts, a bit of extra preparation can save you from unnecessary disruptions. Start by reviewing user access levels and identifying who will need enforced 2FA. Creating a list of active users and their roles can help you decide whether to apply 2FA to just admins or to all team members.

It's also a good idea to designate backup admins with full 2FA setup before making 2FA mandatory. If the primary admin loses access to their authentication device, having secondary administrators with full control can prevent a complete account lockout. Make sure these backup admins have their 2FA methods configured and tested in advance.

Lastly, communicate the upcoming changes to your team ahead of time. Give everyone at least a week's notice to download an authenticator app, update their phone numbers, and test their chosen 2FA method. For agencies utilizing tools like AdAmigo.ai to manage multiple client accounts, coordinate the 2FA setup across all connected profiles to ensure both security and smooth operations.

How to Enable Two-Factor Authentication for Meta Business Manager

Navigating to Security Settings

To adjust the two-factor authentication (2FA) settings for your Meta Business Manager, start by opening the Meta Business Suite. Once inside, click on Settings, followed by Business portfolio info.

Scroll through the business portfolio section until you locate Business options. This area houses the security controls for your entire business account. Look for the Two-factor authentication dropdown menu. Here, you can decide whether 2FA should apply to your entire team or just specific groups of users.

If you don’t see these options, it’s likely due to insufficient permissions. Only users with full-control access can view and modify these settings.

Once you’ve navigated to the correct section, you can start configuring the enforcement options to secure your account.

Setting Up and Enforcing 2FA Policies

Under the 2FA enforcement dropdown, you’ll find three options: No one, Admins only, or Everyone.

Admins only: This option requires two-factor authentication for users with administrative privileges. It’s a good balance between security and ease of use, as it protects those with access to sensitive data and financial settings without adding extra steps for the rest of the team.
Everyone: This setting mandates that all users enable 2FA on their personal Facebook accounts before accessing the business portfolio. While it provides the highest level of security, it requires coordination across your team to ensure everyone is set up.
No one: This temporarily disables the 2FA requirement. Be cautious when selecting this option, as it increases vulnerability, particularly if your team uses weak passwords or connects over unsecured networks.

Meta uses device recognition to minimize repeated prompts for authentication codes. However, clearing your browser history or using private browsing will reset this, requiring new codes.

After choosing an enforcement policy, you’re ready to configure the verification method.

Choosing a Verification Method

Once 2FA enforcement is in place, each user must set up their verification method through their personal Facebook account. When accessing the business portfolio for the first time after 2FA is enabled, users will be prompted to activate 2FA on their profiles.

The default method for receiving codes is SMS, but for enhanced security, encourage your team to use authentication apps like Google Authenticator, Microsoft Authenticator, or Authy. These apps generate time-sensitive codes that don’t require an internet connection, making them especially useful for team members who travel frequently.

If your team uses tools like AdAmigo.ai, having consistent 2FA methods ensures smooth authentication and uninterrupted workflow for automated campaign management.

Finally, keep in mind that any third-party applications linked to your Meta accounts will also require login codes the next time users sign in after enabling 2FA. Allow some time for your team to adjust to the new authentication process across all connected services.

Recovering and Troubleshooting 2FA Issues

Backup Codes and Recovery Options

Losing access to your phone or authenticator can feel like a nightmare, especially when it comes to your Meta Business Manager account. That’s where backup codes come in - they’re your safety net. Meta provides ten unique recovery codes for users with two-factor authentication enabled [7][8]. These codes are single-use only, meaning once you use one, it’s no longer valid.

Here’s how you can stay prepared:

Go to your Facebook account’s Settings & Privacy.
Select Security and Login.
Under the Two-Factor Authentication section, choose Recovery Codes.

You’ll get a set of ten codes that you can save. Make sure to store them in a secure place, like a password manager or a safe location. If needed, you can generate a fresh set of codes anytime, but keep in mind that doing so will invalidate the previous set. Use them wisely and keep them safe [7][8].

Best Practices for Maintaining Security in Meta Business Manager

Regularly Review and Update User Access

Keeping an eye on user access is one of the simplest yet most effective ways to protect your Meta Business Manager. Regular audits go hand-in-hand with earlier two-factor authentication (2FA) setups, helping to close any gaps in account access and acting as a strong barrier against unauthorized activity [9][10].

Make it a habit to review your users monthly. Head to Business Settings, where you can see a full list of users and their permissions. Check for inactive accounts, employees who’ve shifted roles, or anyone who no longer needs access. Delete these accounts immediately - leaving them active only increases the risk of a potential breach [9].

When assigning permissions, stick to the principle of least privilege. Each user should only have access to what they need to do their job. For example, a graphic designer working on ad creatives doesn’t need billing permissions, and someone in finance shouldn’t have control over campaign creation. This approach minimizes the damage a compromised account could cause [9][10].

Document every change you make to user access. Having a clear audit trail is invaluable for periodic security reviews or when investigating any unusual activity.

Implement Business Verification and Trusted Domains

Meta’s business verification process is an essential step to safeguard your account against fraud and unauthorized access attempts [11]. Verified accounts not only gain extra security features but also establish greater legitimacy, which can reduce the likelihood of restrictions or impersonation attacks.

The process involves submitting official business documents, verifying your contact information, and confirming ownership through a phone or email code. Once Meta approves your submission, your account will benefit from added protections. While it might feel like extra effort, verified accounts enjoy fewer interruptions and stronger defenses against security threats [11].

Trusted domains add another layer of security by ensuring that only employees with official company email addresses can access your Business Manager [9]. You can set this up in the Security Center by adding your company’s email domain. This way, only users with matching email addresses can be invited, eliminating concerns about typos or external threats using lookalike domains.

This feature is especially helpful for large teams managing various aspects of the account. Instead of manually verifying every user’s email, trusted domains automatically filter out potential risks, saving time and reducing errors.

By combining business verification with trusted domains, you create a strong security foundation that’s both practical and effective.

Using Secure Solutions Like AdAmigo.ai for Account Management

To complement your security measures, consider using secure automation tools like AdAmigo.ai. These platforms not only streamline account management but also operate within Meta’s security framework, ensuring your data stays protected.

AdAmigo.ai integrates seamlessly with Meta’s authentication systems, enforcing proper security protocols while optimizing tasks like creative generation and targeting. Its AI Actions feature provides daily recommendations, helping you prioritize tasks while sticking to your established security guidelines.

For agencies, this tool is a game-changer. It allows one media buyer to handle four to eight times more client accounts efficiently [9]. Whether you prefer a fully autonomous setup or a semi-autonomous one where you approve changes manually, AdAmigo.ai gives you flexibility without compromising security.

The platform’s AI Chat Agent adds another layer of convenience by offering insights and bulk campaign management through a secure interface. This reduces the need to grant extensive permissions to multiple team members, shrinking your security footprint while boosting productivity.

Before adopting any third-party tool, ensure it integrates well with Meta’s systems, supports 2FA, and doesn’t require permissions beyond your comfort level. Regularly review integration permissions to maintain compliance and security.

With tools like AdAmigo.ai, you don’t have to choose between security and efficiency. By automating routine tasks and maintaining manual oversight for critical decisions, you can create a workflow that enhances both protection and productivity.

How To Setup Meta Business Manager Two Factor Authentication (2024)

Conclusion

Setting up two-factor authentication (2FA) in Meta Business Manager isn't just a good idea - it's a necessity. Accounts with 2FA are up to 99.9% less likely to be compromised, and over 80% of breaches stem from weak or stolen passwords [12]. By enabling this feature, you create a strong defense against disruptions that could jeopardize your business assets, advertising budgets, and sensitive data.

The steps outlined - ranging from activating 2FA policies to configuring recovery options - add multiple layers of protection against unauthorized access. When paired with practices like regular user access reviews, business verification, and managing trusted domains, these measures create a security framework that can scale alongside your growing team.

Spending just a few minutes to set up 2FA can save you from costly setbacks, such as account lockouts or financial losses that could disrupt your advertising campaigns or daily operations.

For agencies and brands, this security step also enhances workflow efficiency. Tools like AdAmigo.ai integrate seamlessly with Meta's security protocols, allowing agencies to manage multiple client accounts securely and without added hassle.

FAQs

What should I do if I lose access to my two-factor authentication (2FA) device and don’t have backup codes?

If you’ve lost access to your two-factor authentication (2FA) device and don’t have backup codes, don’t panic - there are steps you can take. Start with Meta’s account recovery tools. You’ll typically be able to confirm your identity using your linked email or phone number to regain control of your account.

If you previously set up recovery options, you might also have the chance to request new recovery codes. Should these methods fail, reaching out to Meta’s support team is your next best move. Be ready to provide any additional details they request to confirm your identity and help restore your access.

How can I ensure my team is fully set up with two-factor authentication (2FA) for Meta Business Manager to avoid access issues?

To keep your team secure and avoid any hiccups with access, make sure to enable mandatory two-factor authentication (2FA) for everyone in your Meta Business Manager settings. This extra security measure helps protect your account while reducing potential login problems.

It's a good idea to recommend that team members use authentication apps or security keys for stronger protection. Also, take time to regularly check user access and permissions to ensure everyone is following security requirements. These simple steps can go a long way in protecting your account and keeping team access smooth.

What are the best practices for securely managing multiple client accounts with 2FA on Meta Business Manager?

To manage multiple client accounts securely with two-factor authentication (2FA) on Meta Business Manager, make sure every user activates 2FA. It's also a good idea to use a trusted password manager for safely storing and sharing multi-factor authentication (MFA) tokens when needed. Distribute account control among multiple reliable team members to prevent disruptions if login issues arise.

Meta advises keeping a close eye on user permissions and routinely reviewing access levels to enhance security. Promoting 2FA use across your organization is a crucial move to protect sensitive account data and block unauthorized access.