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Manus AI is Meta's new tool in Ads Manager, designed to handle tasks like data analysis, reporting, and audience insights. Rolled out on February 17, 2026, this feature automates workflows, saving you time for strategy. Here's how to find and use it:
Access Locations:
Tools Menu in Ads Manager
"Business AI Beta" under Engage Audience in Business Suite
Pop-up prompts during ad setup or reports
Account Requirements:
Admin or Editor permissions
Desktop browser for best performance
Campaigns with "Sales" objectives and supported conversion locations (e.g., Website)
Troubleshooting Tips:
Clear browser cache
Avoid restricted industries (e.g., Politics, Financial Services)
Manus AI simplifies campaign management with features like automated reports, audience research, and budget optimization. Pair it with tools like AdAmigo.ai for ad creation and scaling, combining data insights with execution power.
What You Need Before Using Manus AI
Before diving into Manus AI, make sure your account meets the necessary conditions. While Meta has made this tool available to all advertisers via the Tools menu, access can depend on your account setup and permissions.
Account Eligibility
Manus AI is available to all Meta advertisers, but its rollout is happening gradually. If you don’t see it right away, don’t worry - it might take some time. In some cases, it may appear as "Business AI Beta" under the Engage Audience section of Meta Business Suite instead of the main Tools menu.
If it’s still not visible, your account might be in an activation queue. Some advertisers are also seeing in-stream pop-ups that let them activate the tool directly while working. To check, look in both the Tools menu in Ads Manager and the Engage Audience section of Business Suite.
Once you confirm availability, make sure your account permissions and browser setup are ready to go.
Permissions and Browser Requirements
To use and manage Manus AI, you’ll need Admin or Editor permissions in Meta Ads Manager or Business Suite. If you only have "View only" permissions, you won’t have full access.
You can access Manus AI through standard web browsers on desktops, laptops, tablets, or smartphones. It works with all major operating systems, so there’s no need to install extra software. However, for tasks like analyzing ad metrics or generating reports, a stable desktop browser is recommended. This ensures smoother performance for more complex operations.
How to Access Manus AI Through the Tools Menu
Accessing Manus AI through the Tools menu in Meta Ads Manager is a simple process, but there are a few steps to follow depending on your account setup. Here's how to get started.
Log Into Meta Ads Manager
First, sign in to your Meta Ads Manager account using your usual login credentials. After logging in, keep an eye out for an activation pop-up. This pop-up may offer immediate access to Manus AI with options like "Activate" or "Try Now." Clicking on these will take you directly to the feature, skipping any need to search manually.
Locate the Tools Menu
If no pop-up appears, you'll need to find Manus AI manually. Look for the Tools icon in the left-hand navigation sidebar. Click it to open the Tools menu, then scroll down to the "Manage" section. Here, you should see the Manus AI shortcut nestled between "Instant Forms" and "Media Library".
For users accessing Meta Ads Manager via Meta Business Suite, the feature might be listed under a different name, such as "Business AI Beta." In this case, go to All Tools > Engage Audience to locate it.
Once you’ve found the Manus AI link, you’re ready to proceed.
Activate Manus AI
Click on the Manus AI shortcut to open it. This will redirect you to a dedicated interface. From here, you can activate the feature, which operates as a conversational tool. Manus AI allows you to perform tasks using plain language commands, such as generating ad copy, conducting competitor analysis, or creating custom reports . There's no need to install additional software - the entire feature runs seamlessly in your browser.
Rollout Variations and How to Fix Access Problems
Manus AI Access Methods and Rollout Variations in Meta Ads Manager
Manus AI can appear differently depending on your account type, permissions, and how Meta has rolled it out to you. Some users may find it right away in the Tools menu, others might see pop-up prompts during their workflow, and a few may notice it labeled as "Business AI Beta" in the Meta Business Suite. Knowing these variations can help you troubleshoot access issues quickly.
Different Rollout Types and User Scenarios
How Manus AI is presented depends on how Meta has prioritized your account. Here's a quick breakdown of the possible scenarios:
Rollout Type | Where to Find It | What It Looks Like |
|---|---|---|
Standard Access | Ads Manager > Tools Menu > Manage section | Listed as "Manus AI" in the navigation panel |
In-Stream Prompt | Pop-up during ad setup or report viewing | Features an activation button with the message: "Manus is your new AI work partner that can automate tasks for your business, like analyzing data, generating reports, and more." This appears during tasks like viewing reports or audience data. |
Business Suite Beta | Meta Business Suite > All Tools > Engage Audience | Found as an alternative access point for accounts without integration in the standard Tools menu. |
Direct Redirect | Business Support Home | A troubleshooting route for accounts with restrictions. |
Fixing Common Access Issues
If you can’t find Manus AI where you expect it, the first step is to check your account permissions. Make sure you have Admin or Editor permissions and are using a desktop browser, as mobile devices or limited permissions might block access. Manus AI works best on desktop, so if you're already on one and still can't see it, clearing your browser cache might help. Beta features often need a fresh session to appear correctly.
Account restrictions can also block access. For example, if you're running ads in special categories like Housing, Employment, or Credit (HEC) or Social Issues, Elections, or Politics (SEIP), you won’t be able to use Manus AI. Similarly, industries with strict regulations, such as Financial Services or Pharma/Health, may experience delays in the rollout due to compliance concerns.
Manus AI is only available for campaigns with the "Sales" objective and specific conversion locations, such as Website, Website and app, Website and calls, or Website and in-store. If your campaigns use other objectives or conversion types, the feature won’t activate. Additionally, ad accounts with daily spending limits or policy violations may encounter troubleshooting alerts instead of the usual optimization tools.
If you're still unable to locate Manus AI, try switching to Meta Business Suite. Navigate to All Tools > Engage Audience to find "Business AI Beta." Resolving these access issues ensures you can fully utilize Manus AI’s features to boost your campaign performance.
How to Use Manus AI for Campaign Optimization
Once you've accessed Manus AI through the Tools menu, you're ready to tap into its automation capabilities for optimizing campaigns. This platform is designed to handle time-consuming tasks, allowing you to focus on strategy while Manus AI takes care of the heavy lifting. Unlike simple chatbots, Manus AI can independently manage multi-step workflows. You just set the overall goal, and it handles the rest - no constant approvals required. This opens the door to exploring its standout features.
Main Features of Manus AI
Manus AI comes packed with tools to help advertisers save time and make smarter decisions. One of its standout features is report building, which gathers data and highlights trends. For instance, you can ask, “Generate a 30-day performance comparison of all active campaigns,” and Manus will deliver a neatly formatted summary.
Its audience research tool dives into your segments to pinpoint which demographics are driving the best results. It even suggests tweaks to improve targeting. For manual vs AI budget optimization, Manus analyzes your spending and offers reallocation strategies, shifting funds from underperforming campaigns to those with better returns.
Meta has noted that its AI-driven Advantage+ campaigns can boost return on ad spend by about 22% compared to manual management. Manus AI builds on this idea, offering even deeper automation. Its Generative Ads Model (GEM) has already shown promising results, with a 5% increase in ad conversions on Instagram and a 3% boost on Facebook Feed.
Setting Up Your First Automation Workflows
To get the most out of Manus AI, start by automating simpler, low-risk tasks like reporting and data analysis. Once you're comfortable, you can expand to more complex workflows involving ad spend. For example, you can schedule recurring tasks - like weekly performance reviews or monthly budget summaries - that run automatically. Be sure to include specific details in your prompts, such as date ranges (“last 30 days”), platforms (“Meta vs. Google Ads”), or output formats (“executive summary table”) to get the most accurate results.
It's crucial to set strict guidelines upfront. Define budget caps, audience exclusions, and brand safety rules manually to prevent any unintended decisions by the AI. As Alexander Zakharov, founder of a stealth AI startup, advises:
"Manus will adjust bids, generate reports, and optimize targeting autonomously - without a human approving each step. To prepare you'd want to define your guardrails now".
For the first few automated reports, double-check them manually to ensure Manus is aligned with your specific metrics and goals. This extra step helps build trust before relying on the system for high-stakes decisions.
Using Additional AI Tools for Better Results
While Manus AI focuses on the analytical and execution aspects - like generating reports, researching audiences, and analyzing campaign data - it doesn’t address the creative side. That’s where pairing it with AdAmigo.ai can make a difference. Think of Manus as the brain behind your strategy and AdAmigo as the creative force bringing it to life. Let’s break down how AdAmigo.ai complements your campaigns.
What Is AdAmigo.ai?
AdAmigo.ai is an autonomous AI tool designed specifically for Meta ads. It handles everything from creating on-brand image and video ads to analyzing competitor strategies and launching fully configured campaigns. Unlike Manus, which specializes in data and automation, AdAmigo acts like a media buyer, continuously testing audiences, adjusting bids, and scaling successful campaigns - all automatically. Pricing starts at $99 per month for accounts spending less than $5,000 monthly, making it a practical choice for smaller teams or agencies.
Why Pair Manus AI with AdAmigo.ai?
Using these tools together creates a streamlined optimization process. For instance, Manus AI can analyze your competitors and identify high-performing audience segments, while AdAmigo takes those insights and generates AI-powered creative assets tailored to those groups. Manus might produce a detailed 30-day performance report showing which audiences deliver the best ROI, and AdAmigo can use that data to refine targeting and launch new ad variations immediately.
This combination can save you a ton of time. Manus provides the strategic insights, and AdAmigo handles the creative execution at scale. Together, they allow you to manage larger, more complex campaigns without needing to expand your team. Just be sure to set clear budget limits and brand safety guidelines upfront to keep everything on track.
Conclusion
You can access Manus AI through the Tools menu shortcut, "Business AI Beta" in Meta Business Suite, or via an in-stream pop-up. If it’s not available yet, double-check that your account is set to the Sales objective with supported conversion locations like Website or Website and App. Also, ensure your industry doesn’t fall under restricted categories, such as Financial Services or Politics.
When starting, focus on low-risk tasks like audience research, AI campaign analysis tools, or competitor analysis. Avoid jumping straight into live ad spend until you’re comfortable. Early testers have reported occasional inaccuracies (sometimes called "hallucinations"), so it’s smart to manually verify critical metrics. Set strict budget caps and audience exclusions to prevent unintended outcomes. This cautious approach helps you build confidence in the tool.
For even better results, pair Manus AI with creative tools like AdAmigo.ai. While Manus AI delivers data insights and audience segmentation, AdAmigo.ai can create on-brand ads and launch campaigns automatically. Together, they can save hours of work each week, allowing smaller teams to handle bigger projects without needing extra hires.
FAQs
How long does Manus AI rollout take?
The rollout of Manus AI in Meta Ads Manager started in mid-February 2026, roughly a month after its announcement. Some advertisers already have access, but a full release timeline hasn't been confirmed yet. Current reports indicate it could take several weeks, as Meta is introducing prompts and alerts step by step to encourage users to adopt the feature.
Why is Manus AI missing in my account?
Manus AI might not be visible yet because Meta is still in the process of rolling it out. This feature is being gradually introduced into Ads Manager, and its availability depends on whether your account is included in the rollout phase. If you don’t see it, it could mean your account wasn’t part of the initial release, or you may need to wait until the feature is fully deployed.
Does Manus AI change my live budgets?
Manus AI in Meta Ads Manager doesn’t adjust your live budgets directly. Instead, it works as an AI assistant to simplify tasks like reporting, conducting research, and fine-tuning campaigns. Its primary goal is to automate and streamline the management of ads without interfering with your current budget settings.