Free Meta Ad Policy Checker: How to Prevent Facebook and Instagram Ad Rejections

Small businesses lose time and money when ads get disapproved. This guide explains how Meta review works, the most common rejection reasons, and exactly how to fix issues before launch. Use the free Meta Ad Policy Checker above to scan your text and images, then follow the checklist below to publish with confidence.

Why ads get rejected on Meta

Meta reviews every ad for compliance with its Advertising Standards. Review systems flag content that breaks rules around accuracy, safety, user experience, and legality. If your ad is disapproved, delivery stops until you edit or appeal the decision.

Helpful internal resources:

• Run a quick account check with the Andromeda Readiness Audit

• Pull a sharable report with the Facebook Ads Report

Typical triggers:

• Prohibited or restricted content

• Misleading or sensational claims

• Targeting that conflicts with your content

• Landing pages that do not match or function

• Missing or incorrect disclosures for sensitive categories

The quick-start approval checklist

1. Product claims

• Avoid absolutes like guaranteed, cure, or instant results. See Meta’s stance on misleading claims.

• Use measurable, supportable statements and include proof where possible.

2. Content safety

• No adult content, profanity, or illegal products. Review prohibited content and restricted content.

• Avoid before-and-after imagery that implies unrealistic results.

3. Personal attributes

• Do not imply knowledge of someone’s health, race, religion, finances, or other sensitive traits. See Meta’s policy on personal attributes.

• Replace “Are you diabetic?” with “Learn about diabetes-friendly recipes.”

4. Weight loss, cosmetic, or health

• Avoid negative body shaming and unrealistic claims. Reference Meta’s health and appearance rules.

• Use education-first language and typical results.

5. Financial services

• Be clear about risks, fees, and terms. See financial services policies.

• If you collect personal data, link to a visible privacy policy.

6. Housing, employment, or credit

• Use Special Ad Categories.

• Do not narrow by age, gender, or ZIP where restricted. Keep language inclusive.

7. Alcohol, supplements, gambling, or other regulated items

• Follow age targeting and country rules. See restricted content.

8. Trademarks and brand mentions

• Use only what you are authorized to use. Avoid implying partnerships with Meta or other brands.

9. Landing page quality

• Match the ad’s promise and headline. No bait-and-switch. Align with Meta’s landing page and user experience guidance.

• Fast, mobile-friendly pages with visible pricing and contact info.

10. Image and video standards

• No shocking or sexualized imagery. See ad creative and positioning policies.

• Text in images should be legible and not misleading.

Internal helpers:

• Estimate performance baselines with the Meta Ads Benchmarking and CTR Estimator

• If you need new ads, use the Free AI Image Ad Generator or Meta Ad Copy Generator

Fixing the most common disapprovals

Problem: Personal attributes
Fix: Rephrase to focus on the product or situation, not the user.
Example change: “Do you have bad credit?” → “Explore credit-building card options.”
Reference: Personal attributes policy

Problem: Unrealistic claims
Fix: Replace absolutes with qualified, verifiable benefits.
Example change: “Lose 20 lbs in 10 days” → “Lifestyle tips that can support healthy weight goals.”
Reference: Misleading claims

Problem: Mismatch between ad and landing page
Fix: Repeat the same offer, price, and product on the landing page.
Reference: Landing page quality

Problem: Missing disclosures
Fix: Add interest rates, APR ranges, fees, terms, or eligibility notes where relevant.
Reference: Financial services

Problem: Special Ad Category targeting
Fix: Declare Housing, Employment, or Credit and use the limited targeting options required.
Reference: Special Ad Categories

Copy templates that pass review

Awareness template

• Headline: Simple, clear product benefit

• Primary text: One benefit, one proof point, one CTA

• CTA: Learn More

Lead generation template

• Headline: Get your free estimate

• Text: Answer 6 quick questions to see pricing for your business. No commitment.

• CTA: Get Offer

Offer template

• Headline: New customer savings

• Text: 15 percent off your first order with code NEW15. Limited-time offer. Terms apply.

• CTA: Shop Now

Launch them in minutes with AdAmigo AI Chat or put creative testing on autopilot with AI Actions.

Image and video best practices for approval and performance

• Use clean, product-first visuals with good lighting.

• Avoid excessive text overlays or claims baked into images.

• Show the product in context, not on a medical body area or with implied results.

• Keep captions neutral and informative.

Need fresh concepts fast? Try AI-Powered Ad Creative Ideas or the UGC Script Generator.

Special Ad Categories explained

If your ad relates to housing, employment, or credit, you must declare it as a Special Ad Category. This affects your targeting and creative approach:

• Target broadly by location and interests only

• Avoid exclusion lists that could bias delivery

• Keep copy inclusive and opportunity-focused
  Learn more: Special Ad Categories overview

What to do after a disapproval

1. Read the policy section in the disapproval notice.

2. Edit the ad to remove or clarify the flagged content.

3. Resubmit for review via the Account Quality hub.

4. If you believe the decision is an error, file an appeal with a short, factual explanation and links to supporting proof.

How the free Meta Ad Policy Checker helps

• Scans your text for risky phrases like guarantees, personal attributes, or restricted claims

• Flags common policy categories and recommends safer alternatives

• Accepts image URLs to catch visual rule breakers

• Produces a pre-launch report you can save and share with your team

Pair this with AdAmigo AI Actions to automate daily optimization, creative testing, and reporting, or use Workflows to bulk launch and manage ads in a few clicks.

FAQ

What happens if my ad gets approved and then later disapproved?

• Meta can re-review at any time. Keep your landing page and creatives consistent and avoid sudden changes that introduce new risks. See the review process basics.

Can I mention customer results or testimonials?

• Yes, but avoid guarantees. Use typical results and balanced language. Reference Meta’s misleading claims policy.

Do I need a privacy policy?

• If you collect leads or personal data, yes. Link prominently on the landing page and ensure it explains what you collect and why. Consider auditing with our Funnel Audit Tool if you add one, or include it in your Facebook Ads Report.

How long does review take?

• Reviews can complete in minutes or take longer during busy periods. Submitting compliant ads reduces delays. See the ad reviews help page.

Are before-and-after photos allowed?

• They are risky for health, beauty, and fitness. Prefer education-focused visuals or product-in-use shots. Cross-check against health and appearance rules.