Free Landing Page Audit Tool: Boost Speed, UX, and Conversions

SMBs lose revenue when landing pages load slowly, confuse visitors, or bury the CTA. Use the free Landing Page Audit Tool above to scan any URL for speed, mobile UX, copy clarity, and tracking. Get a 0-100 score, prioritized fixes, and A/B test ideas you can launch in minutes.

What this tool checks

Your audit runs dozens of best-practice checks and returns a simple score plus a prioritized roadmap.

• Speed and Core Web Vitals
  LCP, CLS, TTFB, image compression, caching, JavaScript weight. See Google’s guidance on Core Web Vitals and PageSpeed Insights.

• Mobile UX and layout
  Viewport meta, legible fonts, tap targets, sticky CTA behavior, scroll-depth cues.

• Message match and copy clarity
  H1 present, clear value proposition above the fold, benefits and proof near the primary CTA.

• Offer and CTA friction
  Single primary CTA, risk reversal, transparent pricing or next steps.

• Trust and proof
  Reviews, ratings, guarantees, badges, press, real photos, policy links.

• Forms and checkout
  Field count, autofill, validation, progress cues, guest checkout, fees transparency.

• Analytics and pixels
  Meta Pixel, GA4, consent, UTM handling, 404s.

• Legal and compliance
  Privacy and terms links, cookie banner where applicable, visible contact info.

Want to turn fixes into real tests fast? Launch variants with AdAmigo Workflows or ask AdAmigo AI Chat to generate copy and creatives.

How the audit score works

You receive one overall score plus category scores. Each issue is tagged by impact and effort so you can fix high-impact items first.

• 85–100 excellent

• 70–84 good with quick wins

• 50–69 needs work

• under 50 critical

After fixing top issues, re-run the audit and let AI Actions shift budget toward pages and ads that convert better.

How to use the tool

1. Enter your URL and choose your primary goal (lead, purchase, booking, call).

2. Optional: paste your ad headline and primary text to check message match.

3. Get your score, top 5 fixes, and a test plan tailored to your goal.

4. Generate new hero copy and images with the Meta Ad Copy Generator and Free AI Image Ad Generator.

5. Launch an A/B test with Workflows.

What a good landing page looks like

• Loads LCP under 2.5s on mobile and keeps CLS stable. Learn more with Lighthouse.

• States the core benefit in the first screen and mirrors the ad hook.

• Uses one primary CTA above the fold with a low-friction next step.

• Shows social proof relevant to the persona.

• Keeps forms short and supports autofill.

• Tracks primary actions with GA4 and Meta Pixel.

If you need a quick health check for messaging, try the Landing Page Conversion Scorecard and the Marketing Persona Builder.

A/B tests most SMBs should try first

• Headline: pain vs outcome angle

• CTA: Get Quote vs Free Estimate vs Book Now

• Hero image: product-in-use vs result state

• Proof: rating badge vs short testimonial near CTA

• Form: 4 fields vs 6 fields with progress indicator

Use Workflows to spin up these tests in a few clicks and let AI Actions reallocate budget as winners emerge.

Industry examples

• Local services
  Emphasize speed, reliability, transparent pricing. Offer: free estimate.

• Ecommerce
  Focus on benefit bullets, sizing/fit help, shipping and returns. Offer: first-order incentive.

• B2B lead gen
  Lead with business outcome and specific proof. Offer: checklist, ROI calculator, or demo.

Pair your pages with audiences built via Audience Finder and launch directly from AI Chat.

FAQ

What data does the tool analyze?
Technical performance, layout and readability signals, copy structure, trust elements, form friction, and tracking tags. For speed metrics, we reference Core Web Vitals.

Will this help my Meta ads perform better?
Yes. Better load times, clearer offers, and stronger proof increase CTR to conversion rate and reduce cost per result. Connect the dots with Meta Ads Benchmarks.

Do I need a developer to implement fixes?
Many high-impact fixes are copy or image changes. For technical items, the audit provides developer-ready notes you can export and attach to a ticket.

How often should I re-run the audit?
Re-run after each release or creative refresh. Most SMBs benefit from a monthly check, especially when scaling spend.

Can I download or share the report?
Yes. Export a PDF or share a read-only link with your team or client.

Get your free audit now

Run your URL through the Landing Page Audit Tool above, implement the top fixes, and re-test. When you are ready to move faster, generate copy and creative with AI Chat and bulk launch tests with Workflows. For hands-off optimization, enable AI Actions and let the agent shift budgets toward the pages that convert.