The Best Free Meta (Facebook) Ads Weekly Report Template & Builder

Meet your new reporting shortcut: a free Meta (Facebook & Instagram) Ads weekly report template + builder that assembles the right KPIs, clean visualizations, and concise insights—without spreadsheets. Customize metrics, include placement/device and demographic splits, and send scheduled weekly emails to clients or managers. Exports are client-ready out of the box. Supercharge the workflow with our Free Tools and refresh underperforming ads using the Ad Copy Generator for Meta Ads.

Why a Weekly Facebook/Meta Ads Report (Not Daily or Monthly)?

Weekly cadence balances signal vs. variance: it’s fast enough to act on trends, but slow enough to smooth out noisy day-to-day swings. A consistent weekly report creates a predictable operating rhythm for teams and clients, enabling quick iterations on bids, budgets, audiences, and creatives.

What you gain with weekly reporting:

• Actionable trends (7-day windows reduce randomness)

• Faster creative learning cycles

• Cleaner stakeholder communication (one polished touchpoint per week)

• Repeatable optimizations and experiments you can track week-over-week

What a High-Leverage Weekly Report Should Include

Core KPIs (overview):

• Spend, Impressions, Reach, Frequency

• CTR (link), CPC (link), CPM

• Results (Leads/Purchases/Other Objective), Cost per Result

• ROAS (or CPL/CAC depending on your goal)

• Week-over-Week deltas for the metrics above

Must-have breakdowns:

• By Campaign / Ad Set / Ad (ranked by ROAS or Cost per Result)

• Placements (Feed, Reels, Stories, In-Stream, etc.)

• Devices (iOS / Android / Desktop)

• Age & Gender

• Country / Region

Context & quality signals:

• Objective & optimization event

• Attribution window

• Learning phase status

• Delivery/limited status (if relevant)

Build Your Weekly Report in 60 Seconds (Free)

1. Open the Free Builder on AdAmigo.ai (from the Free Tools hub).

2. Connect your Meta Ads data (or upload CSV/Google Sheet).

3. Select KPIs & breakdowns (Campaign/Ad Set/Ad, Placement, Device, Demographics).

4. Toggle Auto-Insights to generate wins, risks, and next steps.

5. Export: client-ready PDF + CSV/Sheets + sharable link.

6. Schedule weekly email delivery to your team/clients.

That’s it—no spreadsheets, no manual formatting, no copy-pasting screenshots.

Example Layout (Copy This Structure)

1) Executive Summary

• Spend, Results, Cost/Result, ROAS, CTR, CPM (+ WoW change)

• One-paragraph narrative: “What happened? Why? What’s next?”

2) Campaigns

• Top 5 campaigns by ROAS (or lowest Cost/Result)

• Bottom 5 campaigns to fix or pause

• Budget notes (under/over delivery, scaling opportunities)

3) Ad Sets (Audience View)

• Audience notes (LLAs, Broad, Interest themes)

• Frequency & reach, learning status, capped/limited delivery

4) Ads/Creatives

• Best & worst by CTR and Cost/Result

• Hook/theme/angle notes (what’s resonating)

• Next creative experiments to launch

5) Placements & Devices

• Reels/Stories/Feed split performance

• iOS vs Android differences and what to do about them

6) Demographics & Geo

• Age & Gender performance highlights

• Country/Region winners & budget recommendations

7) Insights & Next Actions

• 3 Wins, 3 Risks, 3 Tests for next week (checklist style)

Appendix

• Data dictionary, attribution window, methodology, date range

How This Compares to Other Options

You’ll find a big ecosystem of reporting dashboards, templates, and connectors. They’re great for flexible analytics—but often require setup time, paid plans, or manual polishing before you can send a client-ready PDF.

Our angle:

• Free builder that’s laser-focused on the weekly cadence

• Opinionated, clean layout clients actually read

• Auto-insights so your report includes recommendations, not just numbers

• Instant PDF + CSV/Sheets + link + weekly email scheduling

Use dashboards when you need deep exploration; use this builder to ship a consistent, decision-ready weekly report.

Checklist You Can Paste Into Your SOP

• Pull last 7 days & previous 7 days (for WoW deltas)

• Overview KPIs populated + delta arrows

• Campaign/Ad Set/Ad rankings by ROAS or Cost/Result

• Placements & Devices comparison (winners highlighted)

• Age/Gender/Geo with one-line takeaways per section

• Narrative: 3 Wins, 3 Risks, 3 Next Actions

• Export PDF + CSV/Sheets; schedule weekly email

Turn Insights Into Action (Close the Loop)

Reports don’t move numbers—actions do. After sending your report:

1. Create 2–3 fresh ad angles based on what worked.

2. Generate matching copy in minutes with Ad Copy Generator for Meta Ads.

3. Launch your tests and highlight them in next week’s report.

Keep the cycle tight: insight → action → learning → scale.

FAQs

Is the Weekly Report Builder free?
Yes. The builder is free. (Advanced features can live behind AdAmigo plans if you choose.)

Can I auto-email the report every week?
Yep—schedule a weekly email to any stakeholder list.

What export formats are supported?
Client-ready PDF, CSV/Google Sheets, and a sharable link.

Which KPIs should I prioritize?
For purchases: ROAS, Cost per Purchase, CTR, CPM, Frequency. For leads: Cost per Lead, Lead quality proxies, CTR, CPM, Frequency.

How do I decide creative tests for next week?
Use the Ads/Creatives section to identify best hooks/angles. Then spin up new variants with the Ad Copy Generator.

Keep Optimizing With AdAmigo.ai

Explore more time-saving utilities on our Free Tools page, and consider AdAmigo’s AI to analyze, optimize, and scale Meta ads like a pro—without the busywork.