Compare Meta Ad Campaigns: Metrics Guide

If you're running Meta ad campaigns, understanding their performance is crucial. This guide compares Meta Ads Manager and AdAmigo.ai, two tools for analyzing and optimizing campaigns. Here's what you need to know:

• Meta Ads Manager: Free, focused on Facebook/Instagram, provides detailed metrics but requires manual effort for insights and optimizations.

• AdAmigo.ai: Paid tool ($98–$489/month), uses AI for predictive analytics, cross-platform management, and automated optimizations.

Key Differences:

• Automation: Meta offers basic tools like Advantage+, while AdAmigo.ai uses advanced AI for real-time adjustments.

• Ease of Use: AdAmigo.ai simplifies setup with AI suggestions; Meta requires manual setup and analysis.

• Bulk Management: AdAmigo.ai allows launching hundreds of ads in one step; Meta relies on spreadsheets for bulk updates.

• Cost: Meta is free (excluding ad spend), while AdAmigo.ai charges a subscription fee.

Quick Comparison:

Choose Meta Ads Manager for budget-friendly, hands-on control. Opt for AdAmigo.ai if you want AI-driven insights, automation, and time savings.

How to Compare Results in Ads Manager

1. AdAmigo.ai

AdAmigo.ai simplifies the process of comparing Meta campaigns by using AI-powered automation, helping you manage performance across multiple campaigns without being overwhelmed by data. As a Meta Business Technology Partner, it integrates directly with your ad accounts, offering real-time insights that go beyond standard reporting tools.

Metric Tracking

AdAmigo.ai focuses on the metrics that matter most for campaign comparisons: Return on Ad Spend (ROAS), Click-Through Rate (CTR), Cost Per Acquisition (CPA), Cost Per Click (CPC), and Conversion Rate (CVR). It doesn’t just track these metrics; it analyzes them against industry benchmarks and your past performance. With daily, weekly, and monthly tracking, you can quickly identify trends - like which audiences are engaging the most, which creative formats are performing best, and where your budget is yielding the highest returns.

For example, during September–October 2024, the platform helped Dyut.eu achieve a 23% boost in ROAS and a 67.8% increase in purchases (Source: Meta Ad Metrics to Watch for Poor Performance - AdAmigo.ai Blog).

These insights form the foundation for automated campaign optimization.

Automation Features

Beyond tracking metrics, AdAmigo.ai automates crucial adjustments to improve campaign results. The platform offers two modes: full autopilot or manual approval for every recommended change. You can set performance goals and boundaries - like budget caps or ROAS targets - and the AI works within those limits. It automatically adjusts bids, reallocates budgets, and pauses ads that are underperforming, ensuring your campaigns are optimized around the clock.

"I genuinely see AdAmigo as an integral part of our growth...our budgets are controlled, our spend is being smartly allocated and our ROAS is up massively." - Rochelle D., G2 Review [1]

The automation doesn’t stop there. Instead of manually pulling reports or compiling spreadsheets, AdAmigo.ai pinpoints campaigns that need attention and suggests specific actions to improve their performance.

Bulk Ad Management

AdAmigo.ai also streamlines the ad creation process. Its bulk ad launching tool allows you to create and launch hundreds of ads in one go. You can upload creative variations, audience segments, and campaign settings directly from Google Drive or spreadsheets, then launch them all at once. This feature is especially useful for testing multiple variables - such as different audiences, creative formats, or bidding strategies - so you can quickly identify what works best.

"The fact that you can launch campaigns through text or voice commands feels like magic!" - Jakob K., G2 Review [1]

Optimization Capabilities

AdAmigo.ai takes optimization a step further with predictive analytics. It identifies emerging trends and reallocates budgets in real time. By shifting funds from underperforming ads to those that deliver better results - all while staying within your set limits - the platform maximizes your return.

For agencies managing multiple client accounts, this automation saves hours of routine work. Instead of spending time on manual adjustments, you can focus on big-picture strategies and building stronger client relationships.

2. Meta Ads Manager

Meta Ads Manager is the go-to tool for managing Facebook and Instagram ad campaigns. It gives you access to detailed campaign data, but extracting actionable insights often involves a fair bit of manual effort.

Metric Tracking

Meta Ads Manager tracks a variety of metrics across categories like Performance, Delivery, and Engagement. Some of the key metrics include Cost per Result, Click-Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS). For context, the median CTR for Facebook Ads in November 2024 was 1.77% [2].

The platform also allows you to filter metrics by campaign objectives - whether that’s video views, engagement, or traffic - making it easier to analyze and compare similar campaigns. As highlighted by the Meta Business Help Center:

"Comparing metrics from past campaigns to new campaigns is an important way to understand whether you're getting better results than previous campaigns." - Meta Business Help Center [3]

For instance, if you’re running a video view campaign, you might focus on the cost per 3-second video view, while for traffic campaigns, landing page views could be the key metric. These tracking tools are designed to complement the platform's automation features.

Automation Features

Meta Ads Manager comes equipped with several automation tools to streamline campaign management. The Advantage+ suite automates much of the process and delivers measurable results. For example:

• Advantage+ sales campaigns have shown a 9% reduction in Cost Per Action (CPA).

• Advantage+ app campaigns reported a 7% drop in CPA.

• Advantage+ leads campaigns achieved a 10% lower cost per qualified lead compared to manual setups [7].

Additional automation features include Campaign Budget Optimization (CBO), automated rules, and Dynamic Creative Optimization (DCO), which use AI to refine audience targeting, ad placements, and budget allocation. Tools like Advantage Detailed Targeting and Advantage Lookalike help you reach audiences beyond your predefined criteria, expanding your campaign’s potential [8].

In 2024, Whisbear, a company specializing in tailored sales ads, benefited significantly from these automation tools. They saved time and improved conversions by focusing on creative content while letting the automated settings handle the rest:

"With tailored sales ads, we can save time and optimize for more conversions." - Zuzanna and Julia Sielicka, Founders, Whisbear [9]

Bulk Ad Management

Managing ads in bulk is another area where Meta Ads Manager shines. It allows you to upload and manage campaign data using Excel spreadsheets. You can edit the data in Excel and re-upload it to the platform, making bulk updates efficient. This feature supports images and videos and even flags warnings or errors for review [4].

However, ad volume limits are enforced based on account spend. Depending on the account size, you can create anywhere from 250 to 20,000 ads [4][5][6]. For most standard accounts, the limits are:

• Up to 5,000 ads

• 1,000 ad sets

• 1,000 active campaigns (not deleted) [5]

Each ad set can include up to 50 active ads. Exceeding these limits can hurt performance, and if you go over your Page’s cap, you’ll need to reduce your ad volume before making edits or launching new ads.

Optimization Capabilities

Meta Ads Manager offers tools to analyze ad set performance, but much of the optimization process still depends on manual adjustments. You can identify top-performing and underperforming ad sets by reviewing metrics for audience engagement, placements, and schedules. Comparing campaigns with similar objectives, formats, or products can also provide valuable insights.

However, fine-tuning ad sets often requires hands-on work. Seasonal trends, budgets, and campaign durations all need to be considered, which means manually comparing data across campaigns. While Meta Ads Manager is excellent for collecting data and handling basic automation, it lacks more advanced predictive analytics and cross-campaign optimization features that could save marketers and agencies even more time.

Pros and Cons

When deciding between AdAmigo.ai and Meta Ads Manager, it’s all about understanding how their features align with your campaign needs. Both tools bring their own strengths and challenges to the table, so let’s take a closer look.

AdAmigo.ai Advantages

AdAmigo.ai stands out for its AI-driven automation and ability to provide actionable insights across campaigns. Its bulk ad launching feature is a huge time-saver, especially for advertisers managing multiple campaigns. The AI’s real-time adjustments and strategic recommendations can simplify decision-making and improve efficiency.

AdAmigo.ai Limitations

The tool’s biggest drawback is cost. With monthly subscription plans ranging from $98 to $489 based on your ad spend, it adds an extra expense. For smaller advertisers, this could be a significant factor compared to the free access offered by Meta Ads Manager.

Meta Ads Manager Advantages

Meta Ads Manager offers direct access to campaign data without needing third-party tools. Its Advantage+ automation features can improve cost efficiency, and the platform doesn’t charge extra beyond your ad spend. This makes it a budget-friendly option for advertisers who prefer hands-on control.

Meta Ads Manager Limitations

The platform requires more manual effort. From analyzing data to making adjustments, the process can be time-intensive. While Meta Ads Manager collects a wealth of data, comparing campaigns or extracting insights often involves manual work. Additionally, managing large-scale campaigns may be challenging due to volume limitations.

Whether you prioritize automation and efficiency or prefer detailed, manual control, the choice depends on your campaign goals and resources.

Conclusion

Deciding between AdAmigo.ai and Meta Ads Manager for comparing Meta ad campaigns comes down to your level of experience, budget, and specific business objectives. Both tools cater to different needs, offering unique features for distinct types of advertisers.

If you're new to advertising, manage multiple client accounts, or work in competitive eCommerce, AdAmigo.ai might be the right choice. Its tiered pricing plans - starting at $98 per month for smaller campaigns and going up to $489 per month for agencies handling high volumes - make it accessible for various budgets. Plus, the platform's AI-driven automation simplifies bulk ad management and delivers results. For instance, eCommerce brands using AdAmigo.ai have reported a 22% increase in ROAS and a 25% reduction in acquisition costs, backed by daily reports and actionable insights [10].

On the other hand, Meta Ads Manager is a better fit for advertisers who prefer hands-on control and are working with tighter budgets. Since it’s free to use (apart from your ad spend), it’s ideal for those who have the expertise and time to manually analyze performance data across platforms like Facebook, Instagram, Messenger, and Audience Network.

The main distinction between these tools lies in their approach: automation versus manual control. AdAmigo.ai focuses on saving time with AI-powered insights and efficient bulk operations, while Meta Ads Manager provides the granularity needed for in-depth data analysis. Your choice should depend on whether you value automation and efficiency or prefer detailed, manual oversight to fine-tune your campaigns.

FAQs

What makes AdAmigo.ai a better choice for automating and optimizing Meta ad campaigns compared to using Meta Ads Manager?

AdAmigo.ai takes the hassle out of managing Meta ad campaigns by using smart automation and advanced optimization tools. Unlike the often tedious process of using Meta Ads Manager, AdAmigo.ai works in real-time to adjust bids, refine audience targeting, and enhance ad content. The result? You could see up to a 30% boost in return on ad spend (ROAS) while slashing costs by 25%.

Thanks to its intuitive design and AI-driven insights, AdAmigo.ai makes campaign management accessible to everyone. Whether you're just starting out or have years of marketing experience, you can achieve professional-level results - without the steep learning curve or hours of effort.

How does AdAmigo.ai use AI to improve Meta ad campaign performance compared to managing ads manually?

AdAmigo.ai uses AI-powered predictive analytics to take your Meta ad campaigns to the next level. By digging into historical performance data, it predicts outcomes, fine-tunes audience targeting, and automatically adjusts budgets. The result? Greater efficiency, with many users reporting up to 22% higher returns and 10% lower costs per lead.

Unlike the manual grind of using Meta Ads Manager, AdAmigo.ai’s AI runs nonstop, spotting trends and making smart, data-backed decisions. It’s a game-changer for both beginners and seasoned advertisers who want to boost their ROI without breaking a sweat.

Is AdAmigo.ai worth the cost for small businesses, and what kind of ROI can they expect?

For small businesses, AdAmigo.ai provides an affordable option with plans starting at $99 per month for a single ad account. Its AI-powered tools are designed to fine-tune Meta ad campaigns, often resulting in an impressive 28% boost in ROAS and delivering a 3.1x return on its monthly cost.

Beyond performance, AdAmigo.ai simplifies campaign management with automation features that save valuable time. This makes it a great choice for small advertisers who want to achieve better results and efficiency without needing in-depth knowledge of Meta ads.

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